Getting conversions and improved sales volumes depend on the user experience offered by a website. Apart from visitors, search engines also prioritize websites on the basis of the user experience they have.
Make UX easy for the user
Every human being likes to select things that are easy to operate. Consider that you need to develop a software program and there are two programming languages which you can use. You would choose a programming language that you know and has an easy syntax. Same is the case with the user experience. People like to browse websites that have easy interfaces and offer the finest user experience. A website does not attain success if it offers commendable content but the user experience is not up to the mark.
There is a relationship between direct proportionality between user experience and SEO ranks. Websites that have better user experience are able to hold the top positions on search engines. Websites are not ranked anymore on the basis of keyword frequency. Quality presentation is very important for any website to hold a high SEO rank.
- Users prefer websites that are very easy to access and operate. On these websites, you can obviously move between pages easily without a lot of assistance. Websites with lack of user experience can hamper the traffic coming on your website. People would not visit a website because it offers quality information and has the most advanced interface. For them, the key is how beneficial the website would be for them. If a website is hard to use, a user would have to spend time on understanding how it works and locating the respective links. Websites that have a simple user interface are actually more valuable according to Google. Thus, if you go through the top websites listed on Google, you would see that they have a simple user interface. This actually helps them grow in terms of traffic and organic searches as more people visit them.
- People seek convenience and ease of use. A website that has quality user experience actually offers them. For instance, consider that a website has all the links displayed in a simple manner. Someone searching for the “FAQ” tab would obviously be able to locate it without much of s struggle. In other words, it can be said that the website has an impressive user experience. If you want your website to grow without any barriers, make sure that it offers an easy to adapt under experience.
Quality functionality is essential
The key impression of a website is created when the user browses it. For users, websites that load at a fast pace without any pauses are the best. Even before the quality of content, the loading speed is noticed. If you have quality content on your website but the loading speed is slow, most people would not wait. Customers do not have the patience to wait for a website to load. If you have implemented the best digital marketing strategies but the user experience is substandard, your effort would go in vain. Here are some key user experience factors which you should pay attention to.
- Once the user visits your website, he should be able to surf around without any struggle. The interface should be simple with all the links organized in a proper manner. If you are using a drawer for links, it should be smooth and not slow down the overall performance of the website. Traffic is automatically attracted to websites with the high standard user experience.
- When it comes to designing the user interface, try to test multiple technical options. Professional brands get multiple templates for user interface designed. This helps them in picking the best option out.
- It is good to test a tool that can test the interface of the website. One of the best options is the Google Optimize Tool. It basically distributes the interface of the website into different chunks. Each of these chunks represents a different form of the same website. In other words, you have multiple versions so that you can compare them and select the ideal interface option. For getting customers, it is mandatory to have a good technically sound user interface and the user should be able to maneuver between pages easily.
Using a user Flow Diagram
There is a key tip for all business owners to have the finest user interfaces. Make a flow diagram that shows how users would enter your website and move from one page to the other. This is a simple process which would include the following steps.
- Use a professional tool to develop a detailed chart for user flow. It should show the landing page and how you expect the user to advance to other pages. You can also place yourself as an end user and see how you are browsing the website.
- When you are done with the flow diagram, go through the real-time analytics of your website. See the actual flow of the users. Some of the key areas would be pages where the users’ land, pages where they spend maximum time and pages where they exist without spending long time frames. After this information is collected, compare the actual flow of the users with the expected flow established in the diagram.
- When you compare these two flows, the present gaps and flaws would be identified. For instance, if you see that the traffic on a particular screen is zero or very low, check its user interface. Does the screen provide confusing information? Is there lack of mobility on the screen? Are there too many images? These are some questions which you should focus on. By following this comparison strategy, all the deficiencies in the user interface would be identified in due course of time. As a result, you would be able to stop the traffic count from falling.
- By viewing the analytics of your website, it would be easy for you to see the behavior of users. This also helps in identifying the changes that your website requires. For instance, if you have a very low user count on the “Home Page”, examine the components of this page and check the improvements that have to be made.
Clear defined hierarchy of pages through Sitemap
New users would want to know about the structure of your website and hierarchy of pages. This can be done by creating a sitemap. A sitemap helps the user in checking what the website offers. The sitemap of your website would be made after you are done with the flow diagram.
- Having an organized hierarchy is important as it prevents the user from getting confused. How can a sitemap prove to be helpful for the user? A better understanding of this can be attained through an example. Consider that you have a website which has the “Home Page” as the first page and the “About Us” page as the second page. As a website owner, you would want the user to land on the Home Page and then move to the About Us page. If you have a proper sitemap, it would be easy for the user to move according to the correct content flow. In a nutshell, a sitemap gives a systematic and organized look to the website. It is an essential component for quality user experience.
- A sitemap is made before you even start working on the main design. It actually highlights the correct layout of the website.
Summing It Up
Websites turn into a complete failure due to various factors. One of them is missing an important preference that users have. For instance, when you talk about user experience, it cannot be compromised at any level. A website would only be popular and attain success if people feel good about visiting it. Most website owners do not understand this point properly. To get traffic, it is important for your website to be liked by the targeted audience. For instance, if your website is related to a college education, students studying the respective courses should find your website informative and useful.
Brand owners expect that customers would be patient enough to handle basic website issues. This statement is not true in any manner. Most customers do not even wait for a minute to exit the website even if it has basic user experience issues.
Reasons Why Your Digital Markeitng Strategy Is Incomplete Without SEO
The entire idea behind a marketing plan is to be visible to your audience. Marketing is how you present your brand and let it do the talking for you. SEO helps you solve this issue. Did You Know? Google owns 90.1% of the total search engine market. With a number like that, why wouldn’t you want to be on the search engine ranking? Not only does it help you get the exposure you want, but it also enables you to boost profit and sales for your organizations. Here’s why you should never skip SEO:
7 Reasons Why Your DM Strategy Needs SEO
It Brings Traffic
In the digital world, your company needs a maximum number of users to find your website, known as traffic. The world no longer relies on conventional methods to gain attention.
You can’t set up a business and hope someday people will look in your direction. In the digital era, time is money. Unless you establish your presence online and get visible, you may steadily lose your footing in the competition and ultimately have to close down. However, SEO helps you gain valuable ranking on search engine results.
Consumers will find your page right away. It also focuses on your site optimization that brings an even more significant influx of consumers. When you make your website even more specific such as add keywords, it translates into more traffic and converts into revenue.
Increases Site Usability
If you follow SEO techniques to work on your website, you will notice some observable changes. Your website will become more user-friendly, which in turn makes it better for navigation.
When consumers are satisfied with surfing your web page, they will increase the conversion rate, leading to a better search engine ranking. It also rearranges your website and makes it easier for you to create backlinks to help users go around your website and discover different webpages. Ultimately, users want accessibility and easy usage over a technical website. Employing SEO enables you to steer your website in that direction.
Every business has its interest in scalable metrics. You want to know that your efforts are generating a profit. With SEO, you don’t have to worry about the ROI. Services that help your website optimize usage also quantify your traffic, conversion rate, and revenue. They provide you with a detailed analytics report with accurate information about the number of visitors on your website and its bounce rate. It also helps you understand which keywords contributed to your website’s popularity and, in turn, your search engine ranking.
SEO is Cost-Effective
As a business, you know that you don’t have a free hand with money. Every department operates with a set fund. If you splurge too much, you end up going into a loss. However, that’s not the case with SEO. Not only is it a cost-effective method it is also an excellent marketing strategy. SEO knows which audiences to target and makes sure to match their search results with the products they seek.
Conventional ads cost you heavily while they appear on televisions, newspapers, and billboards, but this does not mean that they will get viewers or if anyone is paying attention to your ads. The only money you need to put down is making sure you have created a lucrative website.
Competing in the mainstream market is all about awareness. You’re competing with your competitors for popularity. SEO helps you get famous. It would mean that your consumers will find you if they’re scrolling through different platforms such as Twitter or Facebook in the form of sponsored content.
The algorithm functions through the consumer’s data. It will push your brand towards consumers who are searching for what you are selling. It will help if you work on your company’s logo and motto to make it memorable such as the Adidas logo, and let your SEO take care of the rest.
It Affects Buying Patterns
SEO impacts buying patterns. Please don’t assume that the SEO is only suitable for leading consumers at your doorstep, and leave them there. The SEO not only brings your consumers to you but makes sure a purchase also occurs. Consumers are smart; apart from choosing to buy online, they are more research-oriented now.
They want to know what exactly they want and what the dimensions of their purchase look like. The SEO tactic knows what consumers are looking for in sales and bundle deals and makes sure that they see these promotions when visiting your website. It also makes sure all new products get exposure first before recommending to consumers what else they can buy with their previous purchase. It also makes sure that customers can view reviews and ratings for the products or services. Reviews and ratings bring a sense of familiarity, and consumers rely on them to make a purchase.
SEO Always Stays Fresh
SEO is a sustainable marketing strategy. The problem with many marketing techniques is they can get outdated. You have to find another method to stay in the competition. The SEO constantly gets updated, such as the type of keywords you use change with the market. You can always research algorithms, and a search engine’s changing policies to know how to stay ahead.
A good marketing plan is easy to follow and easier to implement. It brings an influx of traffic to your website and enhances your website for usability. You even don’t have to worry about your ROI and let the SEO-providing services generate a report for you that you can follow. Adopting SEO into your marketing plan is also a very cost-effective choice.
Not only are you saving money, but you can also utilize your resources in other departments. Your brand also gains momentum and exposure that is vital for your brand to succeed. These factors culminate and affect the buying patterns of your consumers, which lead to profit.
First Step to Your Design Career: NID Exam
The National Institute of Design, also known as NID, is a Design Institue located in Ahmedabad. The institute works as an autonomous body under the Industrial policy and promotion department, GOI. In order to get admission in NID, candidates need to appear for an entrance exam that is conducted every year.
Candidates who possess an interest in learning design like design in pottery, fabric or ceramic can enroll themselves in the NID. Moreover, they also offer Bachelor Degree course on Film and Video Communication, Exhibition Design, Graphic Design, and Animation. Like every year, NID will be conducting its entrance exam for 2020, and so, candidates who have to make up their mind to appear for the upcoming exam should go through the following important points:
Candidates appearing for NID 2020 exam first need to go through the Design Aptitude Test. (DAT)
NID will provide its admit card for the exam through their online website which candidate needs to printout and needs to carry the copy of the same while appearing for the exam.
The time, date and address of the exam centre for the NID exam will be given on the admit card.
NID will conduct its 2020 exam across 21 cities in offline mode.
The cut off marks for getting admission in Bachelor degree course of NID is that the candidate has to secure the minimum cut off out of 100.
For getting admission in NID the candidates need to go through two-phase of the NID DAT exam that is preliminary and main.
Candidates who have qualified in the first part can appear for the second round.
The second round of the NID DAT exam includes studio test and an interview round.
Candidates who will be able to crack both the preliminary and the main test of NID will be selected for the Bachelor Degree course in NID.
The bachelor degree course on Design from NID is for four years.
Courses offered by NID
The National Institute of Design offered courses on both Bachelors and Masters level. It has five faculty streams. Also, it offers twenty diverse domains. Moreover, NID has established its network with over more than 55 overseas institutes, where it provides its education through collaborative facilities.
NID Career Prospect
In recent days animation and designing has got a lot of popularity in India. And the career prospect is also vast. Candidates qualifying with a bachelors degree or master degree from NID is equivalent to conventional courses like engineering or medical in terms of preference and salary package. Also, candidates who will qualify with good marks from NID will get the opportunity to work with renowned companies like Samsung and Microsoft.
Candidates must work on Developing their Skils
So, if candidates want to crack the NID DAT exam on the first attempt, then they should be well aware of their skills and at the same time go through the following information that is given below:
Candidates preparing for NID DAT 2020 exam should focus on improving their knowledge on product development.
The imagination and the thought process of the candidates need to be fast as they scribble their pencil. The whole thing should be done in the speed of light. Also, focus on your time management.
The best way to formulate your plan is by first sketch the thumbnail and then work on the lighter part and give it a finish with ball pen, pencil or crayons.
When it’s about making a plan for cracking the NID DAT exam prepare section wise.
How can One Prepare for NID DAT 2020 Exam
If you have the ability of good imagination and can also channelise the same through your artwork then cracking NID DAT exam will get very easy for you. Basically, if you go through the question paper of the previous years, then you will find that NID framed the test to determine the creativity, imagination and visualisation skills of the candidates. It also focuses on problem-solving capabilities. So candidates should prepare themselves accordingly in order to do well in the exam.
Candidates must be Creative
Candidates should have the ability to design and create something original and new on their own. The perspective for the applicant appearing for the NID 2020 exam should be this that they should create something new every day. While preparing for the NID exam, keep in mind that candidates should design something that will amaze yourself.
Working on Time Management
These are an important factor for all candidates that will be appearing for the NID exam. Candidates need to be well-prepared in order to present their thoughts through this short span of time. Also, focus on maintaining an average speed will help candidates to crack the exam in a better way.
Solve past years NID exam question paper
In order to score well, candidates should go through the past years NID exam question paper. These will help them to cope up with the time limit. Also, while practising choose A4 page instead of A3 as it is the standard size used for the exam.
The Future Depends Upon Your Preparation
Candidates willing to make their career in Designing and want to join NID should go through the given information discussed above. From enrollment to preparation, this article covers almost every important detail for making the first step to your design career in NID exam.
Never go Out of Style With Cute iPhone Cases
Now that you have gotten a new iPhone, the next on your list should be accessorizing it. What better way can there be to personalize your phone than to look for a case that shows the kind of person you are without sacrificing durability? There are cute iPhone cases everywhere, but you need to have a keen eye for the one that will provide maximum protection and ensure that your valued possession is safe from damages.
Some stores will exactly cater to your preference. Regardless of the model that you are looking for, some cute iPhone cases are made with soft TPU or thermoplastic polyurethane, so you do not have to worry about denting your phone if it accidentally gets dropped or bumped. This rubber-like material is comfortable to hold and does not give a slippery feel like many metal covers.
You can also get Top 5 Safest Applications To iPhone
For added protection, the cases are also designed with a raised lip to protect the screen. Likewise, there are signature cases that feature a soft press button and an open port to help you control your phone with ease. With the diverse collection available, there will be something that will catch your attention. Here are some bestsellers that you might fancy:
Cases with mystical designs are timeless because the elements on them will never go out of style. If you want cute iPhone cases that will remind you of healing and spreading love, then the store’s Hoodwitch collection is for you. This collection gets featured with stylish cases designed with rose quartz, onyx, and copper luxe, among many others that are not just catchy but revealing of your taste for a magical life as well.
Made by Stylish Designers
You would know that a company is doing a great job when a famous person chooses to collaborate with it to create a work of art. There are brands showcasing works of celebrated designers like Alana Hadid. One of her designs is a slogan ‘I would be lost without you,’ which shows how indispensable her phone is to her life.
Meanwhile, her other design has the words ‘iPhone (noun): A device used for everything but calling people.’ Though seemingly simple and straightforward, these cleverly crafted designs are made with hopes of helping strangers strike up a conversation with one another.
Cases That Give Back
This case believes in giving back to others. That is why, for every iPhone case that gets sold, a certain amount of money gets donated to a particular organization. For instance, if you buy the Bare case, part of its proceedings will go to the Skin Cancer Foundation. And, the proceedings of the Naked case will go to Born this Way Foundation. Other organizations that will be receiving donations from the profits of other cases from this collection include the American Burn Association, National Psoriasis Foundation, and Vitiligo Research Foundation. By buying cases like this, you will not just take home something trendy, but you will also be making an impact on those who are suffering from skin conditions.
Quality need not suffer when you are looking for cute iPhone cases. There is surely something out there for everyone at the Fifth & Ninth online store.
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