How can you reach effectively to costumers with the help of SMS campaigns? There are some points to that but you need to know about that. SMS or Short Messaging Service marketing is mobile marketing channel to reach out to the customers through the field of text messages. It is mainly quick strides as quite an effective form of communication for reaching out to target customers if you consider the fact that by 2020. As per the prediction around 90%of, the world population will have their very own mobile devices. So, right now, SMS marketing is often considered as one of the direct and personal forms of communication, designed to reach out to maximum customers at the same time.
The latest reports:
As per some reports by Deloitte, over one-third of customers check mobile devices within the five minutes of just waking up and on average, individuals will check their devices for over 50 times daily. On the average scale, SMS marketing is known to have one of the best ever and highest CRT and lower CPS of all time, which makes it one effective medium for the marketers. This platform is great for them to push offers and even promotions to customers.
- In the USA, around 8.6 trillion texts are sent on an average scale every year and six billion messages every day.
- SMS marketing is currently becoming an essential core for multiple channel marketing for targeting customers.
- It is often considered as the communication channel with higher ROI.
- The myth that targeted specified customers set one go is not any kind of possibility is busted by the notion that SMS will not just reach the target group with high precision but even can be used for initiating two-way communication with the company and the customers.
- If presented through legal means by respecting the privacy of customers, SMS marketing can be one best means to receive customers’ feedbacks.
- It can work through surveys and even building the art of brand resonance even accountability.
Relying on the channel of SMS marketing:
People are always so pumped up with the idea of SMS marketing. The same art can be used in the field of church texting to make the areas work well and deliver information on time. It is a budget-friendly and low costing medium, which comes handy with a higher conversion rate. Within the first four minutes, around97% of the messages will be read.
It is a highly actionable channel as 19% of customers will click on the link in SMS when compared to less than around 5% for email or any other form of advertising medium. It is a result-oriented platform with as close to around 30% of SMS campaigns used for generating the average response rate of around 30%. It is one of the highest that any medium has ever received.
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Creating that successful SMS campaign:
It is always so important for you to create that successful form of SMS campaign. IT takes some time to channelize the points and work accordingly in this regard. That might cost you some time to research but in the end, it is all worth the wait.
It starts with audience segmentation:
Just like the fields of email marketing or cold calling, if you fail to end the correct message to the right audience, it might be stated as spam and just a nuisance.
- Segmenting the targeted audience will ensure that the right individual gets to receive relevant information and it might pass chasm between spam message an informational one.
- You have to keep the focus squarely on the purchase history of the customers.
- You can collect the demographic data of the customers as it might help in targeting customers in a better manner.
Focusing on the timing of the message:
Timing is always the prime factor for marketing based materials. It is rather important that messages are not termed to be pervasive. Let’s take an example for a better understanding.
- It can often prove to be a good strategy for messaging individuals early in the morning or even late in the evening.
- Unlike the field of emails, where email campaigns on Saturdays might not offer the expected results, the SMS campaign might produce some great responses.
- Experimentation is often the key for identifying opportunity day and even time for running campaigns, just to receive that optimal result.
- You can always try experimenting scheduler for drafting messages beforehand and then send it for delivery at the specified time of your choice.
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Positioning the messages properly:
Messages with the proficient CTA or Call To Action is the major key. There are some openly ended messages, which are less successful when compared to messages which mainly need a user to execute specified messages or tasks associated to deal with a limited form of time offers.
- Whenever compared to emails where the open rates spikes after 24 hours of the execution of the campaign, the open rates of SMS spikes within the span of the first 60 minutes to average 70% open rates.
- Do not miss any opportunity in personalizing SMS by inserting the first name of a customer and then brand yourself by setting up a company name a sender’s name.
Focusing on simple and concise SMS:
A mandatory point to be processed in mind, while just creating content for SMS, is the limited characters to be used of 160. The primary aim over here is to create short and just to the point content. Some of the key examples over here are “Get 50% off using promo code XXXX”, or “Click here. Offer Expires by DATE.”
Here, the major attributes are to make the messages straight to the point, explaining what to do, providing the deadline and more. You should always avoid sending frivolous messages as these points might annoy customers. So, avoid being that spammer in their contact so they are forced to block you.
Going through these points will help you quite a bit when it comes to SMS marketing. Once you are sure of the procedures to follow, things will definitely start working in your favor for sure.
How Does One Go From Just Having An Idea To Creating An Eye-Catching Video?
Eureka! You’ve finally got it!
You have the ultimate idea that your brand can transform into an eye-catching video and get a revenue boost. You can almost picture it in your head. But now what?
How can you create the perfect video that can do justice to your amazing idea? What does it need to achieve this desired result? And most importantly, how can you realize your concept into a real-life opportunity?
If you are struggling with these questions, then you have come to the right place! In this post, we will explore how one goes from merely having an idea to executing it in the form of an eye-catching video. So without any further ado, let’s check out this step-by-step guide:
Create a Production Plan
Before you dive right into producing a video, it would be wise to formulate a production plan first. Having a structure in place will not only make it easier for you to shoot or create the video but also to edit it.
Start by identifying the mission and goal of producing this video. Is it to increase brand awareness? Do you want to get viral? Is it for self-promotion? Depending on this end-goal, you can formulate a production strategy.
Next, you need to decide the video content type. Video content ranges from Vlogs (Video Blogs) to Q&As – so decide on the video type based on your mission and the viewer preference.
Finally, get working on the script. Collect all the data in a single place and identify the key ideas that you wish to explore in your video, then collate this information to draft a compelling script. You may circulate this script between your team members and industry experts to gather their feedback.
Choose a Video Maker
Now that you have the foundation in place, it is time to choose your tool. You can browse through the several video maker online and select an application or software that appeals to you the most.
Factor in your technical savviness and competence as a video creator and editor while choosing the platform. For basic video creation, you could turn to applications like PowerPoint, where you can dabble around with basic transitions and animations. On the other hand, platforms like Invideo that are packed with an array of features are also are known for having a user-friendly interface.
Let Your Brand Voice Echo
You are not making videos for leads and prospects; you are creating videos for other human beings.
So, allow your brand persona or individual personality to shine through the video. Whether you are creating videos in a B2B environment or sharing a step-by-step guide on how to make a mouth-watering egg roast, audiences are looking for a human connection.
However, in order to be successful, you and your audience have to literally and figuratively speak the same language. You cannot expect to attract middle-aged individuals or seniors with words like “YOLO” and “LOL,” and neither can you appeal to Millennials by blaming them for ruining the economy!
The above reason is why you must carefully choose a brand voice. Do you want to appear professional and authoritative? Or do you want to keep things fun and casual?
Factor in your audience and corresponding demographics to market yourself or your products through the video.
Explain Your Product or Service
Nobody knows you or your product/service better than yourself! However, this knowledge may result in you assuming that everyone else knows it too.
Conceptualize your video as the first point of contact between you or your brand and the audience. Then walk them through the entire process of what your product is and how it can benefit them.
But here comes the dicey bit – you need to balance out the information with entertainment. If your audience had the chance to choose between “5 features of XYZ” and cute cat or dog videos, they would, unfortunately, go for the latter. More so, if your video just drones on and on about product specifications and features.
Hence, make an attempt to make the video more engaging by weaving in a story or adding value to it. When you compare “5 features of XYZ” versus “5 ways in which XYZ changed my life,” the former appears to be more impactful. Thus, incorporate such techniques to make your videos more engaging.
Snip, Snap, and Edit
Once you have produced the first raw draft of the video, it is time to edit it! Remember the production map that you created when you conceived the idea for the video? Bring that up again and recollect the goal.
With this objective in mind, start working towards creating a story. Delete any extra or irrelevant footage and add more aesthetically pleasing elements. Make use of video editor Chromebook tools to carry out color correction and color grading to give your video a polished look.
If there is narration involved, test and superimpose a voiceover clip for more clarity. On the other hand, you can make effective use of music to evoke emotions and influence the viewers.
Publish and Promote the Video
Finally, now that everything is done, it is time to show the world your awesome creation!
First, select an appropriate title and incorporate the keywords that will make it easier for audiences to locate your video. It may seem insignificant and is often overlooked, but put in thought while selecting a thumbnail for your video.
Once everything is in order, publish the video over multiple platforms and start promoting it with all your might!
Post your video on YouTube, Facebook, and the landing pages of your website. Make use of hashtags and include more keywords in the video description for greater visibility.
Creating an eye-catching video does not necessarily involve high production value. You can achieve the same effect by making smart use of readily available video creation tools. Most importantly, focus on the content of the video as it is the heart and soul of the video that will get it noticed!
DigitalOcean – Bridging The Gap Between Providers And Developers
These days there has been a buzz about cloud hosting or cloud computing in the market. The main reason behind this is, the cloud hosting platform offers the organizations an alternative compared to conventional hosting packages, like shared, VPS, dedicated, etc. Now here the important question arises and that is, how cloud hosting differs from traditional hosting packages? In this article, I am going to cover how cloud hosting differs from these traditional types of hosting packages. Additionally, I will be covering a brief about the DigitalOcean managed VPS cloud platform and the way they bridge the gap between providers and developers.
Now we will look at a few points that overcome the drawback of the traditional hosting package over cloud hosting packages.
- 1 Resource Limitations:
- 2 Shared Resources or Security Risks:
- 3 Pay For What You Use:
- 4 What does DigitalOcean do to support startups?
- 5 What offerings does DigitalOcean bring to India?
- 6 What is DigitalOcean’s strategy in removing complexity from the customer’s cloud migration journey in India?
- 7 What is the importance of cloud services platforms in digital disruption?
- 8 What is the expansion outlook of cloud hosting?
- 9 The features of DigitalOcean cloud platform offered by MilesWeb are as follows:
In the traditional type of web hosting packages, the number of resources that are allowed to use is limited. The reason behind this is, you’re restricted by the use of a single server. And when you exceed the limits of the single server, the performance of your website is severely compromised which leads to things like website downtime for a long time. On the contrary, a cloud hosting platform does not use a single physical server. Instead of that, cloud hosting uses virtual servers to drag the resources from a physical network of servers in order to meet the demand for IT resources. So, in short, there isn’t any limit on the number of resources that you can use. When a server in the network goes offline, your website will not be affected as it will pull all the necessary resources from other servers in the network and make sure that resources are there when you need them.
Generally, when someone talks about cloud hosting, they’re normally talking about public cloud. And they’re much like shared hosting, VPS hosting and share the resources with several thousands of customers and they come with fair share and security risks.
In conventional hosting settings, to drift from sharing a server dedicated hosting package is recommended. As a matter of choice, to get away from the security risks that are associated with a public cloud setup, it is recommended that you utilize a private or hybrid cloud computing solution. In a private cloud setting, your resources will be pulled from your own network of physical servers and are not shared with anyone else. Particularly, in a hybrid cloud setting, you can utilize both public and private cloud options so you get the best cloud platform for your business website. Whether it is cloud or conventional hosting package, both come with their own security.
Pay For What You Use:
In conventional hosting packages, you’re given a certain amount of resources. In that case, if you do not use all of these resources then you have to pay for resources that you did not even use. But with cloud hosting, you only need to pay for the resources that you use. Therefore, the cloud hosting platform is also known for the “pay per use model”.
Now we will discuss DigitalOcean for a cloud platform. Since with DigitalOcean’s cloud platform you can deploy, manage, and scale applications of any size, it helps in eliminating friction and offers predictability for the developers and their teams to spend more time on building better software. DigitalOcean has several data centers across the globe including one in Bangalore, India and their infrastructure is used by teams and companies building innovative, next-generation businesses on the cloud, across multiple industries, including e-commerce, ad tech, healthcare, and financial services. With the millions of active developers, DigitalOcean claims to have one of the largest libraries of open source resources available in the world.
How does DigitalOcean empower developers and software companies?
DigitalOcean bridges the gap between platform providers and developers who want freedom from infrastructure headaches, so they can focus on writing code. At the initial stage when DigitalOcean was launched, other providers were neglecting the software developer because the prices were huge, the offerings were too complex to navigate and the UI was unnecessarily complex. DigitalOcean makes simple and elegant solutions for developers deploying and scaling their applications in the cloud at the best price to performance value. To improve the user experience, DigitalOcean cloud includes everything from the UI/UX to having a transparent pricing model.
What does DigitalOcean do to support startups?
To help startups as they launch and scale, DigitalOcean has a global incubator program called Hatch. This program includes access to DigitalOcean’s cloud for 12 months, free technical training, mentorship, priority support, etc. Moreover, it offers an opportunity to connect with other startups, accelerators, and investors.
What offerings does DigitalOcean bring to India?
Droplet, their nickname for cloud servers. This is the core product of DigitalOcean. They offer developers high-performance Linux servers at an affordable price with a hyper-focus on simplicity and user experience. Additionally, it comes with compute-heavy resources, memory, bandwidth with the option to add resources like storage as and when needed.
What is DigitalOcean’s strategy in removing complexity from the customer’s cloud migration journey in India?
DigitalOcean serves developers with better software and tools to launch and scale any application in the cloud. As the DigitalOcean provides the simplest platform, an elegant user interface, and most transparent pricing, it reduces the complexity so that developers can build great software – faster. In addition to that, they have developers, advocates and customer success engineers who work with their customers to understand their systems and help them with their migration in the cloud.
What is the importance of cloud services platforms in digital disruption?
This cloud platform allows developers and entrepreneurs to build, test and deploy their innovative applications and products in an agile manner. Due to this faster test deploy lifecycles, developers can easily iterate their idea or concept before building a full-fledged product. Moreover, this will help to scale their business to build long term sustainable companies.
How do you ensure providing a secure platform for your customers?
Data security and privacy are the two major components that DigitalOcean provides to its customers. As the leading cloud provider, they make sure that their infrastructure is compliant with local laws by making it easier for their customers to be compliant as well.
What is the expansion outlook of cloud hosting?
There are lots of benefits that you can have by implementing this cloud technology for your website. Already the leading companies have understood these benefits and started implementing this technology for better performance of their website. Apart from the economic benefit related to a reduction in the total cost of operations (TCQ), the cloud platform offers flexibility in supporting fluctuating workloads as organizations can rapidly scale up or scale down based on their requirements.
Based on the scalability feature offered by the cloud platform, it allows companies to seamlessly embrace the client’s unique business requirements without upgrading their infrastructure. Additionally, it allows businesses to achieve agility in a constantly evolving market scenario.
There are several vendors available in an online market from which you can choose the best one that suits and fulfills all your needs. MilesWeb is one of them. The leading web hosting company is an official partner of DigitalOcean so you can easily implement this cloud platform for your website. Apart from the DigitalOcean cloud platform, the award-winning company offers several other services such as shared hosting, Linux VPS hosting, reseller hosting, dedicated hosting, WordPress hosting, business hosting, Magento hosting, etc. at an affordable price.
The features of DigitalOcean cloud platform offered by MilesWeb are as follows:
- Complete Management
- Expert Advice
- System monitoring
- Server maintenance
- Data protection
- Regular updates
Server locations play an essential role when it comes to website performance. In that, if the distance from server to visitor’s browser is more than the longer it will take time for your page to load.
Moreover, the benefits that you get from a fully managed DigitalOcean cloud are as follows:
- Cost and time saving
- Reduced resource cost
- Improved security
- Increase productivity
So, if you’re looking for any reasonable DigitalOcean cloud plans for your business website then MilesWeb would be the ideal choice for you.
How to Overcome the Challenges of File-sharing Online?
Due to increasing demands for collaborations among teams and clients, organizations are moving toward cloud-based file-sharing and storage solutions. File sharing online facilitates the users to create, organize, share, and manage data from any place at any time.
But, like any other technology, there are some inherent challenges in online file synchronization, as well. From security to scalability, businesses have to deal with multiple issues at times.
Here’s how you can mitigate the challenges in this system to create a collaborative environment:
Challenge 1: Lack of Security
Remember, no software is immune to security breaches and cyber threats. Even the self-hosted solutions carry the risk of hostile intruders causing internal vulnerabilities. Although a password keeps your files secure to some extent, many other calamities can affect your systems.
So, invest in a file-sharing protocol that provides direct access to the files with bank-level encryption, password protection, and expiration date. Enterprise-grade solutions have compelling features to monitor abusive users and suspicious activities.
Challenge 2: Lack of Activity Monitoring
If there’s a lack of visibility and tracking abilities on the software, the privacy of sensitive customer data can be at risk. Usually, consumer-based solutions come with base-level transparency to allow simple permissions and the ability to edit the documents.
But, enterprise-grade software products emphasize these abilities on a granular level for better monitoring. Every event happening in your project is tracked regularly, even if it’s a simple file-sharing activity by a user.
Challenge 3: Lack of Customization
Though it seems a trivial challenge, lack of customization or personal branding often makes the users uncomfortable while working. They don’t familiarize themselves with the environment. That may affect their trust in your services.
Here, customization for branding the software is an effective way to impress your clients. Even when using file-sharing online through a secure link, you can make the landing pages appear with the client’s logo and brand colors. It not only adds a professional look to the system but also instigates confidence in your clients.
Challenge 4: Complicated Pricing Mechanism
Before investing in any technology, organizations assess its costs and benefits. If you offer them a portal or solution with complicated pricing and confusing terms of a contract, they are likely to move away.
Hence, invest in a solution that enables competitive and straightforward pricing without any hidden costs. Don’t engage the customers into long-term contracts that may make them uncomfortable. If possible, start the services with a free trial to give them an overview of your capabilities.
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Challenge 5: Lack of Collaboration
When you have a team working remotely outside the boundaries of your organization, real-time collaborations become a challenge. Not everyone can stay updated and have access to the documents at all times.
Hence, in a file-sharing module, real-time collaboration is essential to maintain seamless operations. The storage platform should allow you to complete the tasks and post messages within its framework itself. Users can access this data from any location with their secure credentials without any restrictions of time and place.
These are the challenges of file-sharing online that you can overcome with effective strategies and a robust platform.
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