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Reasons Why You Should Focus on the Betterment of the User Experience (UX)

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Different online based businesses are there, featuring different sorts of products. Some of the businesses do extremely well, and some of them are still struggling to get enough customers. Have you ever wondered what leads to the difference between the revenues of these businesses? Well, a lot of factors are there. A newly opened business will definitely struggle to find its liquidity in terms of gaining revenue. On the other hand, the quality of the products also matters a lot. The businesses that offer high-quality products are definitely poised with more chance to be successful.

However, even after having similar sorts of experience and quality of products, some businesses lag to some other businesses. Why do such things happen? In the case of traditional businesses, good relationship matters with the buyers. A good relationship comes with good products, after sale service and excellent communication. For online based businesses, all these factors are also important. To deal with these factors, you need to focus more on the user experience. In other words, you need to make your website or web application or Smartphone application for business more user-friendly.

It is all about clinching the positive feedback from the buyers. For that, you need to make all sorts of arrangements to keep these buyers happy as well as motivated.

  1. Increase Website Traffic with Optimized UX

Your website traffic will increase in various aspects and different web marketing techniques. But, it is also important to make the website traffic to stay on your website as much as possible. When traffics from different sources approach to your website, they come with certain expectations. Your website should be able to deal with those expectations with perfection. So, you need to stuff website with quality information. You need to instruct the visitors properly on selecting different website options. Overall, it should be a guide that will bring more satisfactory as well as seamless experience for the users.

The more your website shall become satisfactory for the users; you shall find more convenience in the process of fetching traffic for the website. An overall number of visitors for your website will grow significantly. As a result of that, your website will become seamless or effortless in terms of the user experience.

  1. Enhance Your Sales

The ultimate aim of a business is to enhance its sales through product marketing and other techniques. Well, along with product marketing, you need to focus on the user experience of your website to get better sales result. You need to be careful in terms of fetching the visitors to the website through different web marketing techniques. To enhance sales, the essence of website marketing cannot be ignored. But, at the same time, you need good website user interface and user experience to feature. Web marketing can only fetch your website visitors. But, UI and UX can convert those visitors into the customers or buyers. So, the role of the visitors should not be undermined. For better user experience, you need to find professional and experienced UX design firm.

  1. Increase Brand Value of Your Business

Your business needs a better brand identity, and that could happen with proper UX designing. Good user experience will enhance the brand value of your business. It will help your business to increase overall reputation among the potential customers. Giving good experience to a buyer will help a business to fetch good reputation from that buyer. The buyer shall recommend your business to other buyers. In that way, your sales will increase. But, most importantly, your overall brand value will be enhanced to a significant level. So, keeping these crucial factors in mind for user experience development is important. All these factors will help your business from different significant aspects.

  1. Improve SEO Performance

SEO techniques are applied to attain better website ranking in the Google search result. With better ranking, it is possible to attain better business results with convenience. Your SEO performance needs to be enhanced through different tactics. Along with those tactics, you need to apply different user experience enhancement methods to make your website, even more, SEO friendly. For example, turning the website into a responsive website is a good decision. It enhances the overall satisfaction level of web visitors, as everyone can easily access a responsive website. Responsive website designing is also SEO-friendly. Thus, small amendments into the user experience of the website can bring better SEO results.

Not just responsive websites, minimalist website designing is a trend these days. Minimalist design goes well with responsive website designing. It also fetches better user experience, as the minimalist website does not take a lot of time to load. Flat images are used for such website designing, and thus visiting or navigating such websites become convenient experience. As a result, users find it comfortable to visit such website. Moreover, search engines also love such websites, and they recommend the websites to the users. As a result, SEO results have been enhanced. So, basic and small changes to the user experience can bring revolution in SEO ranking of the websites.

  1. Increase Customer Engagement

Business always wants to engage its customers as much as possible. To enhance customer engagement, different kinds of techniques can be tried. Among those techniques, enhancing the user experience of the website is important or crucial. If user experience has been enhanced, people will show more engagement on your website. They shall show more activities, and they shall spend more time browsing your products or product categories. The engagement of the customers is important from your business point of view. It will make your business more potent in bringing the revenues.

  1. Get Competitive Edge

Creativity in user experience enhancement will make your business unique. As your business shall stand out from other businesses, you shall attain a clear competitive edge. It will eventually help your business to do well in terms of brand value enhancement and revenue gathering. Nevertheless, competitive edge will help your business to sustain or longer time frame. So, user experience enhancement can fetch better business recognition for you with seamlessness.

If you wish to know more about UI experience and its importance, keep reading our upcoming blogs.

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Business

Does Having A Website Guarantee Growth In Business?

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If not before, we’ve indeed learned a lesson about online businesses in 2020. Online presence is the key to success in this digital era. You might already know how important it is to have a website that can help your business grow online. But, little did you know that having a website does not guarantee business growth.

Wait. What?

The truth of the matter is that having a website is only the stepping stone for entering into the world of digital commerce.

Read this- several reports confirm that more than half of the startups fail within the first year of their inception. And most of them set up an online store or a website.

So, where is it all going wrong? Of course, to set up your business online, you need a website. Besides, having a relevant domain name and a beautifully crafted website indeed influences business. But it requires a lot more than just creating a website to gain online success.

In this article, we’ll give you some practical ways to help you grow your online business.

Does Having A Website Guarantee Growth In Business?

So, keep reading to find the correct answers for all your whats, hows, and ifs.

Like Promotions Like Advertisements

For starters, you need to understand one thing; your website is like your shop. Your customers would only buy from you as long as they can find you.

You’ll need to promote and advertise your website (online business) the same way you’d do it for your physical retail store in your community or locality.

Note that, by similar promotions and advertisements, we do not mean magazine prints or TV coms. Investing in these traditional strategies could be way too expensive. And, luckily there are several other ways to do so.

For example, you can start with guest blogging and press releases about your business. Thus, improving website visibility in front of the masses. But remember, you only partner up with niche relevant blogs and magazines for guest posting and press releases.

Likewise, you can also include paid promotions such as Facebook ads and Google ads into your advertising plan.

NOTE: It is noteworthy that promotions and advertisements are not identical, although they work pretty similarly and for the same goal.

When you’re promoting, you’re not enticing your target audience to purchase at the very exact moment. Meaning you’re instead promoting your brand than your products.

Contrary to this, when you’re advertising, you’re asking your customers to make a purchase.

Also Read: Tips for choosing a WordPress Template and Why You Need Template Monster

Competitors Can Be Great Teachers

Most website owners assume that taking up the usual steps, such as optimizing keywords and building relevant backlinks, is enough. But, there’s a catch to this practice.

Consider this scenario.

Every website follows these steps. But, not every website ranks at the first position in search results. In other words, a few websites perform outstandingly, then the rest. Indeed, they are doing something exceptional that others are not.

Now, some websites within your niche (your competitors) should be ranking on top positions in search results. In contrast, others might be ranking on the tenth or maybe fiftieth page.

So, what is it that the top rankers are doing and the bottom rankers are missing in their marketing? Maybe it is a mix of paid and organic traffic sources. Or perhaps it all has to do something with the content that they have on their website.

To your surprise, you can indeed find out what’s helping your competitors rank better than others for your desired keywords. The practice is called competitor analysis. And once you’ve identified what’s helping your competitors outperform others, you’re already a step closer to growing your online business.

What you can do next is, adopt their strategy, modify it to suit your needs, and you’re good to go. And if it is working for your competitors, it should work for you as well.

Market Trends Help Maintain The Pace

Like all other things concerning your business, marketing trends also keep on changing. Precisely, digital marketing trends in 2021 are far more stern than it was a year ago. So what do you do?

You keep up with the trends.

Consider this –

Every change in the market drives specific changes in the industry operations. And also how consumers interact with the industry. For example, a change in consumer preference for pre-packed foods would also affect how food and beverage companies produce their products.

And the ones who can’t keep up with the market trends are often the ones to fail or are generally at the bottom of the market funnel.

Must Read: Improve your Business with Better Customer Success

Need For Robust And Holistic Approach

All in all, you need a way to market your website more than you need the website. Although your website is the stepping stone, it is not the end of your efforts.

Perhaps, coming up with a robust and holistic plan to penetrate the market should be your primary focus. And accordingly, things would start falling into place.

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Technology

Steps For Implementing ERP (Enterprise Resource Planning) Systems

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Having a well-detailed implementation plan for ERP is important. And grouping this plan into phases with a clear objective in mind will ensure your business success. There will always be a clear contrast between this and just incorporating an ERP system into organizational plans.

ERP or Enterprise Resource Planning is a software used by many organizations to manage their daily business processes like accounting, project management, procurement, supply operations, and risk management. You can check https://www.selecthub.com/enterprise-resource-planning/how-do-erp-systems-work/ for more on the definition.

ERP also refers to a collation of various applications which a firm uses to collect, store, process, manage, and disseminate information through many business processes. There’re different types of ERP systems based on the implementation. There are also methodologies that organizations follow when implementing this software system.

Steps For Implementing ERP

Categories of ERP Systems

Each category is implemented in various industrial sectors and designed to meet specific business needs. They are as follows:

1. Open Source

Just as with every open-source system, this software allows industries to check, modify, and improve their ERP source codes. By using this software, a company can customize the application to suit their activities.

2. On-Premise

This ERP system is operated directly onto an organization’s site devices. The software is designed for many businesses, but it is more appropriate when deployed for use by small or medium-sized companies.

3. Cloud-Based

This is a SaaS (Software as a Service) system that is only available on a cloud service. It allows businesses to get direct access to their data provided there is internet connectivity. It is most suitable for big industries.

4. Hybrid

This is a blend of cloud-based and on-premise ERP systems. It is suitable for companies of all sizes.

If a company is in more than one location or multi-national, incorporating cloud-based software is a good choice. This will enable individual members of the organization to stay coordinated with each other. You can check out LogicData to find useful recommendations on which system is suitable for your establishment.

8 Methodological Steps For Implementing an ERP System

For an ERP system to be implemented successfully, there are certain steps an organization must carry out. Here are eight key steps they should follow:

1. Needs Assessment

ERP will provide solutions to the problems many companies face. Still, these organizations need to know what they need before implementing this system. They should ask themselves questions such as “Why should we execute ERP?” Or “What problems is it going to solve?”

For you to fully understand the reason for deploying this application to your business, you need a clear objective. This will not only affect current problems but will impact the firm in the future.

Also Read: Beginner’s Guide To Enterprise Contract Management Software

2. Set Up a Team

At times, objectives are many and complicated. They may involve the financial aspect, growth, organic expansion, or certain common business practices. With no team to manage, analyze, and carry out this process, an implementation plan will fail.

The main team members include:

  • The project manager
  • Software analyst
  • Software developer
  • Test engineer

Each has an important role to play so that your plan is successfully carried out and quickly deployed to a company’s entire workforce. Employing an ERP consultant can be a great idea. With valuable experience and skills, they provide quick-thinking solutions for your firm.

3. Design a Plan to Manage the Tasks

With your team handy, you can create a plan. Use excellent tools such as Trello, Wrike, and Google sheets to draw out a plan. Also, have a communication team ready in case of last-minute changes to the plan.

Additionally, ensure to keep the needs of the company’s stakeholders in your draft. You can read this article to know more about how to create a management plan.

4. Create a Budget

Creating a budget is necessary. A study by panorama showed that many times, organizations exceed their budget during implementation; this however doesn’t mean that your firm shouldn’t have one. Certain costs can be defined. You should also include uncertainties and miscellaneous fees in your budget.

Your company’s budget for ERP will depend on its size, the key objectives, and the size of its customers. For efficiency, add costs on productivity loss. This is because, during implementation, a firm may not operate effectively.

5. Migrate Data

Now that you have a clear objective, a team, a plan, and a budget. The next step is to start implementation, and this begins with migrating data. The software analyst oversees this process, but the other members of the team should also support it.

Data migration is a foundation for other processes that follow. They involve the following:

  • Data verification
  • Data clearing
  • Data transfer
  • Data setup
  • Testing legacy date
  • Verifying and testing new data information

6. Training Procedures

Each employee in the organization must learn how the ERP system works. There are many ways to train them, but it is divided into two methods: e-learning and in-person.

For e-learning, training is customized directly to each employee’s role. It is easier than the other method. For the in-person method, all employees are expected to attend compulsory sessions. But whichever method your firm chooses to use must include:

  • Specific role training
  • Feedback
  • Communication channels

As a tip, try to make this training fun. Add certain things like food and drinks, extending lunch break time, or adding extra cash bonuses to any employee who completes training promptly. This will make it appealing to your workers.

Must Read: Clever Ways to Improve Your Employee Retention Rates

7. The Go-Live Process

Going live sums up the entire implementation plan. But before deciding to “go live”, a firm must do the following:

  • Adequate software testing.
  • Create an effective communication strategy.
  • Carefully check the metrics.
  • Check backup data and network speed.

If you have done all these things, then the company can “go live”. You can check out https://www.guru99.com/software-testing-test-data.html to read about software testing.

8. Evaluate Your Company’s Success

After you have successfully incorporated the ERP system into your business, you still need to check if the changes you expect were actualized. Check the to see whether

  • There is a decrease in your employees’ data errors.
  • You have a recovery on income spent during the implementation plan.
  • There is a rise in productivity of your employees.
  • Your clients are satisfied.

Conclusion

Remember, no two companies are the same. So before carrying out any plan, always have a strategy and objective in mind. Your business will certainly succeed if you follow the right steps.

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Technology

How Does One Go From Just Having An Idea To Creating An Eye-Catching Video?

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Eureka! You’ve finally got it!

You have the ultimate idea that your brand can transform into an eye-catching video and get a revenue boost. You can almost picture it in your head. But now what?

How can you create the perfect video that can do justice to your amazing idea? What does it need to achieve this desired result? And most importantly, how can you realize your concept into a real-life opportunity?

If you are struggling with these questions, then you have come to the right place! In this post, we will explore how one goes from merely having an idea to executing it in the form of an eye-catching video. So without any further ado, let’s check out this step-by-step guide:

Create a Production Plan

Before you dive right into producing a video, it would be wise to formulate a production plan first. Having a structure in place will not only make it easier for you to shoot or create the video but also to edit it.

Start by identifying the mission and goal of producing this video. Is it to increase brand awareness? Do you want to get viral? Is it for self-promotion? Depending on this end-goal, you can formulate a production strategy.

Next, you need to decide the video content type. Video content ranges from Vlogs (Video Blogs) to Q&As – so decide on the video type based on your mission and the viewer preference.

Finally, get working on the script. Collect all the data in a single place and identify the key ideas that you wish to explore in your video, then collate this information to draft a compelling script. You may circulate this script between your team members and industry experts to gather their feedback.

Also Read: Boost Your E-Commerce Sales with Video Marketing

Choose a Video Maker

Now that you have the foundation in place, it is time to choose your tool. You can browse through the several video maker online and select an application or software that appeals to you the most.

Factor in your technical savviness and competence as a video creator and editor while choosing the platform. For basic video creation, you could turn to applications like PowerPoint, where you can dabble around with basic transitions and animations. On the other hand, platforms like Invideo that are packed with an array of features are also are known for having a user-friendly interface.

Let Your Brand Voice Echo

You are not making videos for leads and prospects; you are creating videos for other human beings.

So, allow your brand persona or individual personality to shine through the video. Whether you are creating videos in a B2B environment or sharing a step-by-step guide on how to make a mouth-watering egg roast, audiences are looking for a human connection.

However, in order to be successful, you and your audience have to literally and figuratively speak the same language. You cannot expect to attract middle-aged individuals or seniors with words like “YOLO” and “LOL,” and neither can you appeal to Millennials by blaming them for ruining the economy!

The above reason is why you must carefully choose a brand voice. Do you want to appear professional and authoritative? Or do you want to keep things fun and casual?

Factor in your audience and corresponding demographics to market yourself or your products through the video.

Explain Your Product or Service

Nobody knows you or your product/service better than yourself! However, this knowledge may result in you assuming that everyone else knows it too.

Conceptualize your video as the first point of contact between you or your brand and the audience. Then walk them through the entire process of what your product is and how it can benefit them.

But here comes the dicey bit – you need to balance out the information with entertainment. If your audience had the chance to choose between “5 features of XYZ” and cute cat or dog videos, they would, unfortunately, go for the latter. More so, if your video just drones on and on about product specifications and features.

Hence, make an attempt to make the video more engaging by weaving in a story or adding value to it. When you compare “5 features of XYZ” versus “5 ways in which XYZ changed my life,” the former appears to be more impactful. Thus, incorporate such techniques to make your videos more engaging.

Must Read: Movavi Video Editor Plus vs. Windows Movie Maker Review

Snip, Snap, and Edit

Once you have produced the first raw draft of the video, it is time to edit it! Remember the production map that you created when you conceived the idea for the video? Bring that up again and recollect the goal.

With this objective in mind, start working towards creating a story. Delete any extra or irrelevant footage and add more aesthetically pleasing elements. Make use of video editor Chromebook tools to carry out color correction and color grading to give your video a polished look.

If there is narration involved, test and superimpose a voiceover clip for more clarity. On the other hand, you can make effective use of music to evoke emotions and influence the viewers.

Publish and Promote the Video

Finally, now that everything is done, it is time to show the world your awesome creation!

First, select an appropriate title and incorporate the keywords that will make it easier for audiences to locate your video. It may seem insignificant and is often overlooked, but put in thought while selecting a thumbnail for your video.

Once everything is in order, publish the video over multiple platforms and start promoting it with all your might!

Post your video on YouTube, Facebook, and the landing pages of your website. Make use of hashtags and include more keywords in the video description for greater visibility.

Conclusion

Creating an eye-catching video does not necessarily involve high production value. You can achieve the same effect by making smart use of readily available video creation tools. Most importantly, focus on the content of the video as it is the heart and soul of the video that will get it noticed!

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