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Reasons Why You Should Focus on the Betterment of the User Experience (UX)

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Different online based businesses are there, featuring different sorts of products. Some of the businesses do extremely well, and some of them are still struggling to get enough customers. Have you ever wondered what leads to the difference between the revenues of these businesses? Well, a lot of factors are there. A newly opened business will definitely struggle to find its liquidity in terms of gaining revenue. On the other hand, the quality of the products also matters a lot. The businesses that offer high-quality products are definitely poised with more chance to be successful.

However, even after having similar sorts of experience and quality of products, some businesses lag to some other businesses. Why do such things happen? In the case of traditional businesses, good relationship matters with the buyers. A good relationship comes with good products, after sale service and excellent communication. For online based businesses, all these factors are also important. To deal with these factors, you need to focus more on the user experience. In other words, you need to make your website or web application or Smartphone application for business more user-friendly.

It is all about clinching the positive feedback from the buyers. For that, you need to make all sorts of arrangements to keep these buyers happy as well as motivated.

  1. Increase Website Traffic with Optimized UX

Your website traffic will increase in various aspects and different web marketing techniques. But, it is also important to make the website traffic to stay on your website as much as possible. When traffics from different sources approach to your website, they come with certain expectations. Your website should be able to deal with those expectations with perfection. So, you need to stuff website with quality information. You need to instruct the visitors properly on selecting different website options. Overall, it should be a guide that will bring more satisfactory as well as seamless experience for the users.

The more your website shall become satisfactory for the users; you shall find more convenience in the process of fetching traffic for the website. An overall number of visitors for your website will grow significantly. As a result of that, your website will become seamless or effortless in terms of the user experience.

  1. Enhance Your Sales

The ultimate aim of a business is to enhance its sales through product marketing and other techniques. Well, along with product marketing, you need to focus on the user experience of your website to get better sales result. You need to be careful in terms of fetching the visitors to the website through different web marketing techniques. To enhance sales, the essence of website marketing cannot be ignored. But, at the same time, you need good website user interface and user experience to feature. Web marketing can only fetch your website visitors. But, UI and UX can convert those visitors into the customers or buyers. So, the role of the visitors should not be undermined. For better user experience, you need to find professional and experienced UX design firm.

  1. Increase Brand Value of Your Business

Your business needs a better brand identity, and that could happen with proper UX designing. Good user experience will enhance the brand value of your business. It will help your business to increase overall reputation among the potential customers. Giving good experience to a buyer will help a business to fetch good reputation from that buyer. The buyer shall recommend your business to other buyers. In that way, your sales will increase. But, most importantly, your overall brand value will be enhanced to a significant level. So, keeping these crucial factors in mind for user experience development is important. All these factors will help your business from different significant aspects.

  1. Improve SEO Performance

SEO techniques are applied to attain better website ranking in the Google search result. With better ranking, it is possible to attain better business results with convenience. Your SEO performance needs to be enhanced through different tactics. Along with those tactics, you need to apply different user experience enhancement methods to make your website, even more, SEO friendly. For example, turning the website into a responsive website is a good decision. It enhances the overall satisfaction level of web visitors, as everyone can easily access a responsive website. Responsive website designing is also SEO-friendly. Thus, small amendments into the user experience of the website can bring better SEO results.

Not just responsive websites, minimalist website designing is a trend these days. Minimalist design goes well with responsive website designing. It also fetches better user experience, as the minimalist website does not take a lot of time to load. Flat images are used for such website designing, and thus visiting or navigating such websites become convenient experience. As a result, users find it comfortable to visit such website. Moreover, search engines also love such websites, and they recommend the websites to the users. As a result, SEO results have been enhanced. So, basic and small changes to the user experience can bring revolution in SEO ranking of the websites.

  1. Increase Customer Engagement

Business always wants to engage its customers as much as possible. To enhance customer engagement, different kinds of techniques can be tried. Among those techniques, enhancing the user experience of the website is important or crucial. If user experience has been enhanced, people will show more engagement on your website. They shall show more activities, and they shall spend more time browsing your products or product categories. The engagement of the customers is important from your business point of view. It will make your business more potent in bringing the revenues.

  1. Get Competitive Edge

Creativity in user experience enhancement will make your business unique. As your business shall stand out from other businesses, you shall attain a clear competitive edge. It will eventually help your business to do well in terms of brand value enhancement and revenue gathering. Nevertheless, competitive edge will help your business to sustain or longer time frame. So, user experience enhancement can fetch better business recognition for you with seamlessness.

If you wish to know more about UI experience and its importance, keep reading our upcoming blogs.

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How Does One Go From Just Having An Idea To Creating An Eye-Catching Video?

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Eureka! You’ve finally got it!

You have the ultimate idea that your brand can transform into an eye-catching video and get a revenue boost. You can almost picture it in your head. But now what?

How can you create the perfect video that can do justice to your amazing idea? What does it need to achieve this desired result? And most importantly, how can you realize your concept into a real-life opportunity?

If you are struggling with these questions, then you have come to the right place! In this post, we will explore how one goes from merely having an idea to executing it in the form of an eye-catching video. So without any further ado, let’s check out this step-by-step guide:

Create a Production Plan

Before you dive right into producing a video, it would be wise to formulate a production plan first. Having a structure in place will not only make it easier for you to shoot or create the video but also to edit it.

Start by identifying the mission and goal of producing this video. Is it to increase brand awareness? Do you want to get viral? Is it for self-promotion? Depending on this end-goal, you can formulate a production strategy.

Next, you need to decide the video content type. Video content ranges from Vlogs (Video Blogs) to Q&As – so decide on the video type based on your mission and the viewer preference.

Finally, get working on the script. Collect all the data in a single place and identify the key ideas that you wish to explore in your video, then collate this information to draft a compelling script. You may circulate this script between your team members and industry experts to gather their feedback.

Also Read: Boost Your E-Commerce Sales with Video Marketing

Choose a Video Maker

Now that you have the foundation in place, it is time to choose your tool. You can browse through the several video maker online and select an application or software that appeals to you the most.

Factor in your technical savviness and competence as a video creator and editor while choosing the platform. For basic video creation, you could turn to applications like PowerPoint, where you can dabble around with basic transitions and animations. On the other hand, platforms like Invideo that are packed with an array of features are also are known for having a user-friendly interface.

Let Your Brand Voice Echo

You are not making videos for leads and prospects; you are creating videos for other human beings.

So, allow your brand persona or individual personality to shine through the video. Whether you are creating videos in a B2B environment or sharing a step-by-step guide on how to make a mouth-watering egg roast, audiences are looking for a human connection.

However, in order to be successful, you and your audience have to literally and figuratively speak the same language. You cannot expect to attract middle-aged individuals or seniors with words like “YOLO” and “LOL,” and neither can you appeal to Millennials by blaming them for ruining the economy!

The above reason is why you must carefully choose a brand voice. Do you want to appear professional and authoritative? Or do you want to keep things fun and casual?

Factor in your audience and corresponding demographics to market yourself or your products through the video.

Explain Your Product or Service

Nobody knows you or your product/service better than yourself! However, this knowledge may result in you assuming that everyone else knows it too.

Conceptualize your video as the first point of contact between you or your brand and the audience. Then walk them through the entire process of what your product is and how it can benefit them.

But here comes the dicey bit – you need to balance out the information with entertainment. If your audience had the chance to choose between “5 features of XYZ” and cute cat or dog videos, they would, unfortunately, go for the latter. More so, if your video just drones on and on about product specifications and features.

Hence, make an attempt to make the video more engaging by weaving in a story or adding value to it. When you compare “5 features of XYZ” versus “5 ways in which XYZ changed my life,” the former appears to be more impactful. Thus, incorporate such techniques to make your videos more engaging.

Must Read: Movavi Video Editor Plus vs. Windows Movie Maker Review

Snip, Snap, and Edit

Once you have produced the first raw draft of the video, it is time to edit it! Remember the production map that you created when you conceived the idea for the video? Bring that up again and recollect the goal.

With this objective in mind, start working towards creating a story. Delete any extra or irrelevant footage and add more aesthetically pleasing elements. Make use of video editor Chromebook tools to carry out color correction and color grading to give your video a polished look.

If there is narration involved, test and superimpose a voiceover clip for more clarity. On the other hand, you can make effective use of music to evoke emotions and influence the viewers.

Publish and Promote the Video

Finally, now that everything is done, it is time to show the world your awesome creation!

First, select an appropriate title and incorporate the keywords that will make it easier for audiences to locate your video. It may seem insignificant and is often overlooked, but put in thought while selecting a thumbnail for your video.

Once everything is in order, publish the video over multiple platforms and start promoting it with all your might!

Post your video on YouTube, Facebook, and the landing pages of your website. Make use of hashtags and include more keywords in the video description for greater visibility.

Conclusion

Creating an eye-catching video does not necessarily involve high production value. You can achieve the same effect by making smart use of readily available video creation tools. Most importantly, focus on the content of the video as it is the heart and soul of the video that will get it noticed!

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How to Use Chatbot with CRM to Increase Your Profitability?

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Many CRM systems are integrated with a live chat feature to enable better communication with your customers. But that is the basic scope of the tool while the possibilities are endless.

You can use your Opensource AI Chatbot with CRM Integration to increase your revenue, generate new leads and establish a superior level of customer service.

The power of CRM lies in the amount of customer information it can manage, paired with a live tool, you can always get to know everything about a customer instantly. You can offer context-driven assistance and make the customer feel wanted.

Open source Chatbot can be integrated with any CRM solutions. You can even use open source free solutions- like SuiteCRM chat integration with the Live-helper chat tool & Live Chat CRM Profitability

chatbot with crm

Now let’s find out how you can use the Open Source Chatbot to generate leads and increase Relationship and Profitability with clients.

Also Read: Understanding the Differences Between CRM and Sales Force Automation

The visitor to Customer:

You can successfully convert the visitors to your website to customers by using proactive Chatbot. For example, if someone has spent more than 5 minutes on a specific webpage, you send a pop-up chat saying, “Are you looking for something we can help with?”

Forrester survey reveals that 77% of customers want companies to value their time. You can jump right in and help out the visitor with better chances of conversion.

Successful Checkouts:

55% of American online shoppers are likely to cancel their purchase if they cannot get a quick answer to a query. You can use the Open Source Chatbot feature to catch the customer on the checkout page and answer all his questions. The chat window is also perfect for sharing files like brochures, manuals and so on. Solving the customer’s query in less time with CRM information, which will improve the chances of conversion and a successful purchase.

Must Read: Qualities of a Customer Relationship Management System

Lead Generation:

The Open Source Chatbot tool can be made to work for you to generate and capture new leads. Using a pre-chat form to collect customer information is a good way to start. As in the Chatbot tool, all information will be stored in a centralized database ready to be accessed instantly.

Fynsis deliver hands-on training with lab sessions to ensure attendees complete understand and retain how to use SuiteCRM with real business scenarios. Open Source SuiteCRM Training material is consistently revised with every new release to make sure we deliver up-to-date SuiteCRM content. Participants retain more when they are practically involved in learning.

Hence, you can also engage a returning visitor or qualified lead; the moment they visit your website with Chatbot. Their details are stored in the CRM and you can start context-driven conversions based on their customer journey.

Engage from Anywhere:

Another plus point of the Open Source Chatbot is that you can even engage your customers using other devices. Be it a smartphone or tablet, you can use the Chatbot tool if the CRM solution is compatible, take a Free SuiteCRM Demo to understand the benefits, features, and functionalities of this CRM.

So distance doesn’t matter and you don’t need to be at your desk. You can communicate with your customers and leads from anywhere and keep up the productivity.

Apart from boosting sales and revenue, Open source Chatbot will improve customer engagement significantly. Better engagement means better service which leads to customer loyalty. And customer loyalty automatically means return customers who are willing to spend more than last time!

So Open Source Chatbot is a must if you want to grow your business and profits.

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How to Buy Now and Pay Later On Flipkart

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Flipkart has made shopping easier for you with its micro financing option, Flipkart pay later. If you have been a frequent Flipkart user, you must check out the Flipkart pay later option.

With this very user-centric option, you can buy products on credit for a month. You can transact multiple times, and a consolidated payment can be made at the beginning of the subsequent month. Depending on your eligibility, you can get a credit line of 5-10k every month. There are various benefits to using Flipkart pay later option.

  • Easy transactions

  • Interest-free credit

  • Flipkart assured products

  • Easy Returns/Exchange/Refund

  • Easy repayment for the entire month in a single deal

  • Hassle-free buying at a single click

  • Seamless checkout process

  • Try and buy

  • Easy repayment by credit cards, debit cards or net banking

  • No maintenance charges for this facility

Looking at the number of benefits that this option comes with, you should definitely give it a try. Here is a look at how this exactly works:

  1. Once you visit the website, you will be able to view this option on the Homepage if you are eligible for the same. This option is available to select customers. The Eligibility option can be seen under the ‘My Account’ section of the website or on your app.

2. Once you click on the ‘Know More’ tab, you can check your credit limit for the month.

3. Check out the terms and conditions, and the process given on the website for your reference. Go through the frequently asked questions as well to make sure that you have all the facts right.

4. You can then check out which products are eligible for the pay later option. You will see ‘Eligible for Flipkart Pay Later’ written at the bottom of the product. The products that are eligible for the pay later option are all Flipkart-assured. Add the relevant products to your shopping cart.

Also Read: 10 Best Shopping Apps in India You Should Use

5. Once the product is added to the cart, checkout and continue to the payment page. Here from amongst the listed payment methods choose ‘Flipkart Pay Later’ as your option.

6. This option enables you to complete the transaction in a single click, and your order gets placed instantly. You will then receive the details of the order.

7. You can track your purchases as well as usage of the Flipkart pay later account. The payment for your multiple purchases during the month is to be done before the due date. The amount due date is the 10th of the following month.

8. Your statement is sent to you on the 1st of every month. This will include all the transaction details of all your purchases for the previous month.

Must Read: Top 5 Safest Applications To iPhone

Repayment is a seamless and straightforward process. Your payments can be cleared off by several payment modes such as credit card, debit card, or net banking. You receive the monthly statement on your registered email address. A reminder SMS is sent out as well. The Flipkart app users also receive a notification for the same.

Although the option is interest-free for you, you can be penalized for delayed payments. The payments are to be made before the 10th of the subsequent month. In case of delays beyond this due date, there is a particular penalty charge levied on the outstanding amount. You can find the details of the late payment penalties in the FAQs section on the app or website.

Here are the penalty slabs for your reference.

The outstanding amount of up to Rs 2,000: Rs 100-/

Outstanding between Rs. 2,001-4,001: Rs. 200/-

Rs. 4,001 and above: Rs. 400-/

Any delays beyond can lead to a suspension of your account.

Flipkart Pay Later is an absolutely user-focused initiative by Flipkart. By providing a small level of credit, this form of micro-finance can make your online shopping convenient and hassle-free for you. Most of the online shops extend services that make your shopping experience more affordable. These include options such as Debit Card or No cost EMI, Buyback Guarantee, etc. But the Flipkart Pay Later option makes your online shopping experience easier, hassle-free, and extremely convenient for you.

If you have been a loyal Flipkart customer, you will definitely be able to enjoy the perks of this service. This makes shopping as easy as merely selecting and dropping your product in your cart and confirming your order at the click of a button to finalize it.

So if you shop more than once every month on Flipkart, there is absolutely no need for you to get into long transaction processes. No need for OTPs and payments when Flipkart has made it so simple and easy for you!

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