Eureka! You’ve finally got it!
You have the ultimate idea that your brand can transform into an eye-catching video and get a revenue boost. You can almost picture it in your head. But now what?
How can you create the perfect video that can do justice to your amazing idea? What does it need to achieve this desired result? And most importantly, how can you realize your concept into a real-life opportunity?
If you are struggling with these questions, then you have come to the right place! In this post, we will explore how one goes from merely having an idea to executing it in the form of an eye-catching video. So without any further ado, let’s check out this step-by-step guide:
Create a Production Plan
Before you dive right into producing a video, it would be wise to formulate a production plan first. Having a structure in place will not only make it easier for you to shoot or create the video but also to edit it.
Start by identifying the mission and goal of producing this video. Is it to increase brand awareness? Do you want to get viral? Is it for self-promotion? Depending on this end-goal, you can formulate a production strategy.
Next, you need to decide the video content type. Video content ranges from Vlogs (Video Blogs) to Q&As – so decide on the video type based on your mission and the viewer preference.
Finally, get working on the script. Collect all the data in a single place and identify the key ideas that you wish to explore in your video, then collate this information to draft a compelling script. You may circulate this script between your team members and industry experts to gather their feedback.
Choose a Video Maker
Now that you have the foundation in place, it is time to choose your tool. You can browse through the several video maker online and select an application or software that appeals to you the most.
Factor in your technical savviness and competence as a video creator and editor while choosing the platform. For basic video creation, you could turn to applications like PowerPoint, where you can dabble around with basic transitions and animations. On the other hand, platforms like Invideo that are packed with an array of features are also are known for having a user-friendly interface.
Let Your Brand Voice Echo
You are not making videos for leads and prospects; you are creating videos for other human beings.
So, allow your brand persona or individual personality to shine through the video. Whether you are creating videos in a B2B environment or sharing a step-by-step guide on how to make a mouth-watering egg roast, audiences are looking for a human connection.
However, in order to be successful, you and your audience have to literally and figuratively speak the same language. You cannot expect to attract middle-aged individuals or seniors with words like “YOLO” and “LOL,” and neither can you appeal to Millennials by blaming them for ruining the economy!
The above reason is why you must carefully choose a brand voice. Do you want to appear professional and authoritative? Or do you want to keep things fun and casual?
Factor in your audience and corresponding demographics to market yourself or your products through the video.
Explain Your Product or Service
Nobody knows you or your product/service better than yourself! However, this knowledge may result in you assuming that everyone else knows it too.
Conceptualize your video as the first point of contact between you or your brand and the audience. Then walk them through the entire process of what your product is and how it can benefit them.
But here comes the dicey bit – you need to balance out the information with entertainment. If your audience had the chance to choose between “5 features of XYZ” and cute cat or dog videos, they would, unfortunately, go for the latter. More so, if your video just drones on and on about product specifications and features.
Hence, make an attempt to make the video more engaging by weaving in a story or adding value to it. When you compare “5 features of XYZ” versus “5 ways in which XYZ changed my life,” the former appears to be more impactful. Thus, incorporate such techniques to make your videos more engaging.
Snip, Snap, and Edit
Once you have produced the first raw draft of the video, it is time to edit it! Remember the production map that you created when you conceived the idea for the video? Bring that up again and recollect the goal.
With this objective in mind, start working towards creating a story. Delete any extra or irrelevant footage and add more aesthetically pleasing elements. Make use of video editor Chromebook tools to carry out color correction and color grading to give your video a polished look.
If there is narration involved, test and superimpose a voiceover clip for more clarity. On the other hand, you can make effective use of music to evoke emotions and influence the viewers.
Publish and Promote the Video
Finally, now that everything is done, it is time to show the world your awesome creation!
First, select an appropriate title and incorporate the keywords that will make it easier for audiences to locate your video. It may seem insignificant and is often overlooked, but put in thought while selecting a thumbnail for your video.
Once everything is in order, publish the video over multiple platforms and start promoting it with all your might!
Post your video on YouTube, Facebook, and the landing pages of your website. Make use of hashtags and include more keywords in the video description for greater visibility.
Creating an eye-catching video does not necessarily involve high production value. You can achieve the same effect by making smart use of readily available video creation tools. Most importantly, focus on the content of the video as it is the heart and soul of the video that will get it noticed!
Does Having A Website Guarantee Growth In Business?
If not before, we’ve indeed learned a lesson about online businesses in 2020. Online presence is the key to success in this digital era. You might already know how important it is to have a website that can help your business grow online. But, little did you know that having a website does not guarantee business growth.
The truth of the matter is that having a website is only the stepping stone for entering into the world of digital commerce.
Read this- several reports confirm that more than half of the startups fail within the first year of their inception. And most of them set up an online store or a website.
So, where is it all going wrong? Of course, to set up your business online, you need a website. Besides, having a relevant domain name and a beautifully crafted website indeed influences business. But it requires a lot more than just creating a website to gain online success.
In this article, we’ll give you some practical ways to help you grow your online business.
So, keep reading to find the correct answers for all your whats, hows, and ifs.
Like Promotions Like Advertisements
For starters, you need to understand one thing; your website is like your shop. Your customers would only buy from you as long as they can find you.
You’ll need to promote and advertise your website (online business) the same way you’d do it for your physical retail store in your community or locality.
Note that, by similar promotions and advertisements, we do not mean magazine prints or TV coms. Investing in these traditional strategies could be way too expensive. And, luckily there are several other ways to do so.
For example, you can start with guest blogging and press releases about your business. Thus, improving website visibility in front of the masses. But remember, you only partner up with niche relevant blogs and magazines for guest posting and press releases.
Likewise, you can also include paid promotions such as Facebook ads and Google ads into your advertising plan.
NOTE: It is noteworthy that promotions and advertisements are not identical, although they work pretty similarly and for the same goal.
When you’re promoting, you’re not enticing your target audience to purchase at the very exact moment. Meaning you’re instead promoting your brand than your products.
Contrary to this, when you’re advertising, you’re asking your customers to make a purchase.
Competitors Can Be Great Teachers
Most website owners assume that taking up the usual steps, such as optimizing keywords and building relevant backlinks, is enough. But, there’s a catch to this practice.
Consider this scenario.
Every website follows these steps. But, not every website ranks at the first position in search results. In other words, a few websites perform outstandingly, then the rest. Indeed, they are doing something exceptional that others are not.
Now, some websites within your niche (your competitors) should be ranking on top positions in search results. In contrast, others might be ranking on the tenth or maybe fiftieth page.
So, what is it that the top rankers are doing and the bottom rankers are missing in their marketing? Maybe it is a mix of paid and organic traffic sources. Or perhaps it all has to do something with the content that they have on their website.
To your surprise, you can indeed find out what’s helping your competitors rank better than others for your desired keywords. The practice is called competitor analysis. And once you’ve identified what’s helping your competitors outperform others, you’re already a step closer to growing your online business.
What you can do next is, adopt their strategy, modify it to suit your needs, and you’re good to go. And if it is working for your competitors, it should work for you as well.
Market Trends Help Maintain The Pace
Like all other things concerning your business, marketing trends also keep on changing. Precisely, digital marketing trends in 2021 are far more stern than it was a year ago. So what do you do?
You keep up with the trends.
Consider this –
Every change in the market drives specific changes in the industry operations. And also how consumers interact with the industry. For example, a change in consumer preference for pre-packed foods would also affect how food and beverage companies produce their products.
And the ones who can’t keep up with the market trends are often the ones to fail or are generally at the bottom of the market funnel.
Need For Robust And Holistic Approach
All in all, you need a way to market your website more than you need the website. Although your website is the stepping stone, it is not the end of your efforts.
Perhaps, coming up with a robust and holistic plan to penetrate the market should be your primary focus. And accordingly, things would start falling into place.
Steps For Implementing ERP (Enterprise Resource Planning) Systems
Having a well-detailed implementation plan for ERP is important. And grouping this plan into phases with a clear objective in mind will ensure your business success. There will always be a clear contrast between this and just incorporating an ERP system into organizational plans.
ERP or Enterprise Resource Planning is a software used by many organizations to manage their daily business processes like accounting, project management, procurement, supply operations, and risk management. You can check https://www.selecthub.com/enterprise-resource-planning/how-do-erp-systems-work/ for more on the definition.
ERP also refers to a collation of various applications which a firm uses to collect, store, process, manage, and disseminate information through many business processes. There’re different types of ERP systems based on the implementation. There are also methodologies that organizations follow when implementing this software system.
- 1 Categories of ERP Systems
- 2 8 Methodological Steps For Implementing an ERP System
- 3 Conclusion
Categories of ERP Systems
Each category is implemented in various industrial sectors and designed to meet specific business needs. They are as follows:
1. Open Source
Just as with every open-source system, this software allows industries to check, modify, and improve their ERP source codes. By using this software, a company can customize the application to suit their activities.
This ERP system is operated directly onto an organization’s site devices. The software is designed for many businesses, but it is more appropriate when deployed for use by small or medium-sized companies.
This is a SaaS (Software as a Service) system that is only available on a cloud service. It allows businesses to get direct access to their data provided there is internet connectivity. It is most suitable for big industries.
This is a blend of cloud-based and on-premise ERP systems. It is suitable for companies of all sizes.
If a company is in more than one location or multi-national, incorporating cloud-based software is a good choice. This will enable individual members of the organization to stay coordinated with each other. You can check out LogicData to find useful recommendations on which system is suitable for your establishment.
8 Methodological Steps For Implementing an ERP System
For an ERP system to be implemented successfully, there are certain steps an organization must carry out. Here are eight key steps they should follow:
1. Needs Assessment
ERP will provide solutions to the problems many companies face. Still, these organizations need to know what they need before implementing this system. They should ask themselves questions such as “Why should we execute ERP?” Or “What problems is it going to solve?”
For you to fully understand the reason for deploying this application to your business, you need a clear objective. This will not only affect current problems but will impact the firm in the future.
2. Set Up a Team
At times, objectives are many and complicated. They may involve the financial aspect, growth, organic expansion, or certain common business practices. With no team to manage, analyze, and carry out this process, an implementation plan will fail.
The main team members include:
- The project manager
- Software analyst
- Software developer
- Test engineer
Each has an important role to play so that your plan is successfully carried out and quickly deployed to a company’s entire workforce. Employing an ERP consultant can be a great idea. With valuable experience and skills, they provide quick-thinking solutions for your firm.
3. Design a Plan to Manage the Tasks
With your team handy, you can create a plan. Use excellent tools such as Trello, Wrike, and Google sheets to draw out a plan. Also, have a communication team ready in case of last-minute changes to the plan.
Additionally, ensure to keep the needs of the company’s stakeholders in your draft. You can read this article to know more about how to create a management plan.
4. Create a Budget
Creating a budget is necessary. A study by panorama showed that many times, organizations exceed their budget during implementation; this however doesn’t mean that your firm shouldn’t have one. Certain costs can be defined. You should also include uncertainties and miscellaneous fees in your budget.
Your company’s budget for ERP will depend on its size, the key objectives, and the size of its customers. For efficiency, add costs on productivity loss. This is because, during implementation, a firm may not operate effectively.
5. Migrate Data
Now that you have a clear objective, a team, a plan, and a budget. The next step is to start implementation, and this begins with migrating data. The software analyst oversees this process, but the other members of the team should also support it.
Data migration is a foundation for other processes that follow. They involve the following:
- Data verification
- Data clearing
- Data transfer
- Data setup
- Testing legacy date
- Verifying and testing new data information
6. Training Procedures
Each employee in the organization must learn how the ERP system works. There are many ways to train them, but it is divided into two methods: e-learning and in-person.
For e-learning, training is customized directly to each employee’s role. It is easier than the other method. For the in-person method, all employees are expected to attend compulsory sessions. But whichever method your firm chooses to use must include:
- Specific role training
- Communication channels
As a tip, try to make this training fun. Add certain things like food and drinks, extending lunch break time, or adding extra cash bonuses to any employee who completes training promptly. This will make it appealing to your workers.
7. The Go-Live Process
Going live sums up the entire implementation plan. But before deciding to “go live”, a firm must do the following:
- Adequate software testing.
- Create an effective communication strategy.
- Carefully check the metrics.
- Check backup data and network speed.
If you have done all these things, then the company can “go live”. You can check out https://www.guru99.com/software-testing-test-data.html to read about software testing.
8. Evaluate Your Company’s Success
After you have successfully incorporated the ERP system into your business, you still need to check if the changes you expect were actualized. Check the to see whether
- There is a decrease in your employees’ data errors.
- You have a recovery on income spent during the implementation plan.
- There is a rise in productivity of your employees.
- Your clients are satisfied.
Remember, no two companies are the same. So before carrying out any plan, always have a strategy and objective in mind. Your business will certainly succeed if you follow the right steps.
DigitalOcean – Bridging The Gap Between Providers And Developers
These days there has been a buzz about cloud hosting or cloud computing in the market. The main reason behind this is, the cloud hosting platform offers the organizations an alternative compared to conventional hosting packages, like shared, VPS, dedicated, etc. Now here the important question arises and that is, how cloud hosting differs from traditional hosting packages? In this article, I am going to cover how cloud hosting differs from these traditional types of hosting packages. Additionally, I will be covering a brief about the DigitalOcean managed VPS cloud platform and the way they bridge the gap between providers and developers.
Now we will look at a few points that overcome the drawback of the traditional hosting package over cloud hosting packages.
- 1 Resource Limitations:
- 2 Shared Resources or Security Risks:
- 3 Pay For What You Use:
- 4 What does DigitalOcean do to support startups?
- 5 What offerings does DigitalOcean bring to India?
- 6 What is DigitalOcean’s strategy in removing complexity from the customer’s cloud migration journey in India?
- 7 What is the importance of cloud services platforms in digital disruption?
- 8 What is the expansion outlook of cloud hosting?
- 9 The features of DigitalOcean cloud platform offered by MilesWeb are as follows:
In the traditional type of web hosting packages, the number of resources that are allowed to use is limited. The reason behind this is, you’re restricted by the use of a single server. And when you exceed the limits of the single server, the performance of your website is severely compromised which leads to things like website downtime for a long time. On the contrary, a cloud hosting platform does not use a single physical server. Instead of that, cloud hosting uses virtual servers to drag the resources from a physical network of servers in order to meet the demand for IT resources. So, in short, there isn’t any limit on the number of resources that you can use. When a server in the network goes offline, your website will not be affected as it will pull all the necessary resources from other servers in the network and make sure that resources are there when you need them.
Generally, when someone talks about cloud hosting, they’re normally talking about public cloud. And they’re much like shared hosting, VPS hosting and share the resources with several thousands of customers and they come with fair share and security risks.
In conventional hosting settings, to drift from sharing a server dedicated hosting package is recommended. As a matter of choice, to get away from the security risks that are associated with a public cloud setup, it is recommended that you utilize a private or hybrid cloud computing solution. In a private cloud setting, your resources will be pulled from your own network of physical servers and are not shared with anyone else. Particularly, in a hybrid cloud setting, you can utilize both public and private cloud options so you get the best cloud platform for your business website. Whether it is cloud or conventional hosting package, both come with their own security.
Pay For What You Use:
In conventional hosting packages, you’re given a certain amount of resources. In that case, if you do not use all of these resources then you have to pay for resources that you did not even use. But with cloud hosting, you only need to pay for the resources that you use. Therefore, the cloud hosting platform is also known for the “pay per use model”.
Now we will discuss DigitalOcean for a cloud platform. Since with DigitalOcean’s cloud platform you can deploy, manage, and scale applications of any size, it helps in eliminating friction and offers predictability for the developers and their teams to spend more time on building better software. DigitalOcean has several data centers across the globe including one in Bangalore, India and their infrastructure is used by teams and companies building innovative, next-generation businesses on the cloud, across multiple industries, including e-commerce, ad tech, healthcare, and financial services. With the millions of active developers, DigitalOcean claims to have one of the largest libraries of open source resources available in the world.
How does DigitalOcean empower developers and software companies?
DigitalOcean bridges the gap between platform providers and developers who want freedom from infrastructure headaches, so they can focus on writing code. At the initial stage when DigitalOcean was launched, other providers were neglecting the software developer because the prices were huge, the offerings were too complex to navigate and the UI was unnecessarily complex. DigitalOcean makes simple and elegant solutions for developers deploying and scaling their applications in the cloud at the best price to performance value. To improve the user experience, DigitalOcean cloud includes everything from the UI/UX to having a transparent pricing model.
What does DigitalOcean do to support startups?
To help startups as they launch and scale, DigitalOcean has a global incubator program called Hatch. This program includes access to DigitalOcean’s cloud for 12 months, free technical training, mentorship, priority support, etc. Moreover, it offers an opportunity to connect with other startups, accelerators, and investors.
What offerings does DigitalOcean bring to India?
Droplet, their nickname for cloud servers. This is the core product of DigitalOcean. They offer developers high-performance Linux servers at an affordable price with a hyper-focus on simplicity and user experience. Additionally, it comes with compute-heavy resources, memory, bandwidth with the option to add resources like storage as and when needed.
What is DigitalOcean’s strategy in removing complexity from the customer’s cloud migration journey in India?
DigitalOcean serves developers with better software and tools to launch and scale any application in the cloud. As the DigitalOcean provides the simplest platform, an elegant user interface, and most transparent pricing, it reduces the complexity so that developers can build great software – faster. In addition to that, they have developers, advocates and customer success engineers who work with their customers to understand their systems and help them with their migration in the cloud.
What is the importance of cloud services platforms in digital disruption?
This cloud platform allows developers and entrepreneurs to build, test and deploy their innovative applications and products in an agile manner. Due to this faster test deploy lifecycles, developers can easily iterate their idea or concept before building a full-fledged product. Moreover, this will help to scale their business to build long term sustainable companies.
How do you ensure providing a secure platform for your customers?
Data security and privacy are the two major components that DigitalOcean provides to its customers. As the leading cloud provider, they make sure that their infrastructure is compliant with local laws by making it easier for their customers to be compliant as well.
What is the expansion outlook of cloud hosting?
There are lots of benefits that you can have by implementing this cloud technology for your website. Already the leading companies have understood these benefits and started implementing this technology for better performance of their website. Apart from the economic benefit related to a reduction in the total cost of operations (TCQ), the cloud platform offers flexibility in supporting fluctuating workloads as organizations can rapidly scale up or scale down based on their requirements.
Based on the scalability feature offered by the cloud platform, it allows companies to seamlessly embrace the client’s unique business requirements without upgrading their infrastructure. Additionally, it allows businesses to achieve agility in a constantly evolving market scenario.
There are several vendors available in an online market from which you can choose the best one that suits and fulfills all your needs. MilesWeb is one of them. The leading web hosting company is an official partner of DigitalOcean so you can easily implement this cloud platform for your website. Apart from the DigitalOcean cloud platform, the award-winning company offers several other services such as shared hosting, Linux VPS hosting, reseller hosting, dedicated hosting, WordPress hosting, business hosting, Magento hosting, etc. at an affordable price.
The features of DigitalOcean cloud platform offered by MilesWeb are as follows:
- Complete Management
- Expert Advice
- System monitoring
- Server maintenance
- Data protection
- Regular updates
Server locations play an essential role when it comes to website performance. In that, if the distance from server to visitor’s browser is more than the longer it will take time for your page to load.
Moreover, the benefits that you get from a fully managed DigitalOcean cloud are as follows:
- Cost and time saving
- Reduced resource cost
- Improved security
- Increase productivity
So, if you’re looking for any reasonable DigitalOcean cloud plans for your business website then MilesWeb would be the ideal choice for you.
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