Eureka! You’ve finally got it!
You have the ultimate idea that your brand can transform into an eye-catching video and get a revenue boost. You can almost picture it in your head. But now what?
How can you create the perfect video that can do justice to your amazing idea? What does it need to achieve this desired result? And most importantly, how can you realize your concept into a real-life opportunity?
If you are struggling with these questions, then you have come to the right place! In this post, we will explore how one goes from merely having an idea to executing it in the form of an eye-catching video. So without any further ado, let’s check out this step-by-step guide:
Create a Production Plan
Before you dive right into producing a video, it would be wise to formulate a production plan first. Having a structure in place will not only make it easier for you to shoot or create the video but also to edit it.
Start by identifying the mission and goal of producing this video. Is it to increase brand awareness? Do you want to get viral? Is it for self-promotion? Depending on this end-goal, you can formulate a production strategy.
Next, you need to decide the video content type. Video content ranges from Vlogs (Video Blogs) to Q&As – so decide on the video type based on your mission and the viewer preference.
Finally, get working on the script. Collect all the data in a single place and identify the key ideas that you wish to explore in your video, then collate this information to draft a compelling script. You may circulate this script between your team members and industry experts to gather their feedback.
Choose a Video Maker
Now that you have the foundation in place, it is time to choose your tool. You can browse through the several video maker online and select an application or software that appeals to you the most.
Factor in your technical savviness and competence as a video creator and editor while choosing the platform. For basic video creation, you could turn to applications like PowerPoint, where you can dabble around with basic transitions and animations. On the other hand, platforms like Invideo that are packed with an array of features are also are known for having a user-friendly interface.
Let Your Brand Voice Echo
You are not making videos for leads and prospects; you are creating videos for other human beings.
So, allow your brand persona or individual personality to shine through the video. Whether you are creating videos in a B2B environment or sharing a step-by-step guide on how to make a mouth-watering egg roast, audiences are looking for a human connection.
However, in order to be successful, you and your audience have to literally and figuratively speak the same language. You cannot expect to attract middle-aged individuals or seniors with words like “YOLO” and “LOL,” and neither can you appeal to Millennials by blaming them for ruining the economy!
The above reason is why you must carefully choose a brand voice. Do you want to appear professional and authoritative? Or do you want to keep things fun and casual?
Factor in your audience and corresponding demographics to market yourself or your products through the video.
Explain Your Product or Service
Nobody knows you or your product/service better than yourself! However, this knowledge may result in you assuming that everyone else knows it too.
Conceptualize your video as the first point of contact between you or your brand and the audience. Then walk them through the entire process of what your product is and how it can benefit them.
But here comes the dicey bit – you need to balance out the information with entertainment. If your audience had the chance to choose between “5 features of XYZ” and cute cat or dog videos, they would, unfortunately, go for the latter. More so, if your video just drones on and on about product specifications and features.
Hence, make an attempt to make the video more engaging by weaving in a story or adding value to it. When you compare “5 features of XYZ” versus “5 ways in which XYZ changed my life,” the former appears to be more impactful. Thus, incorporate such techniques to make your videos more engaging.
Snip, Snap, and Edit
Once you have produced the first raw draft of the video, it is time to edit it! Remember the production map that you created when you conceived the idea for the video? Bring that up again and recollect the goal.
With this objective in mind, start working towards creating a story. Delete any extra or irrelevant footage and add more aesthetically pleasing elements. Make use of video editor Chromebook tools to carry out color correction and color grading to give your video a polished look.
If there is narration involved, test and superimpose a voiceover clip for more clarity. On the other hand, you can make effective use of music to evoke emotions and influence the viewers.
Publish and Promote the Video
Finally, now that everything is done, it is time to show the world your awesome creation!
First, select an appropriate title and incorporate the keywords that will make it easier for audiences to locate your video. It may seem insignificant and is often overlooked, but put in thought while selecting a thumbnail for your video.
Once everything is in order, publish the video over multiple platforms and start promoting it with all your might!
Post your video on YouTube, Facebook, and the landing pages of your website. Make use of hashtags and include more keywords in the video description for greater visibility.
Creating an eye-catching video does not necessarily involve high production value. You can achieve the same effect by making smart use of readily available video creation tools. Most importantly, focus on the content of the video as it is the heart and soul of the video that will get it noticed!
Communication Infrastructure: Everything You Need To Know
Effective corporate communication is one of the powerful ways to help your business thrive in this highly competitive era. It allows the transfer of necessary information with zero or no distortion or miscommunication. As a result, the receiver understands the roles, responsibilities, and objectives of the corporation.
However, establishing effective communication within and outside the organization is not as easy as it may seem. The communication needs to be clear and candid, including the accurate details that are relevant to the people involved in the process. Furthermore, formal communication must be written to ensure information transmission and an action plan.
That’s when building communication infrastructure (CI) comes into play. It allows the management to support the ongoing project while evaluating the effectiveness of the action plan. It further helps ease the complexity of the project. Let’s learn about the same in detail!
What Is Communication Infrastructure?
It refers to the set of techniques, tools, and principles that helps in the effective exchange of information between different parties.
The tools typically include integrated email, fax, phone, document management system, web, project management software, teleconferencing system, instant messaging, and more. On the other hand, techniques mean compliance with set rules, procedures, conflict resolution, decision making, and more. The communication principles are based on the concept of “Straight talk.” Nevertheless, in today’s complex communication network, businesses can come up with their own set of principles to ensure a smooth flow of information.
To enhance the effectiveness of information exchange in a project, it is critical that business owners or managers use a wide range of infrastructures for assistance in communication services.
How To Build CI?
As infrastructure revolves around IT support, you can get help from managed service providers to build CI. Managed service providers are companies that offer IT services to operate and maintain IT infrastructure and end-user systems. Assisting in communication services using CI is one of the functions of an MSP that also includes a managed contact center. It allows business owners to reap the benefits of technologies such as VoIP (Voice Over Internet Protocol), messaging software, video conferencing, and more.
MSPs can further help businesses streamline their IT operation, elevate the strength of in-house IT teams, and manage communications services for effective business activities.
How Does It Help Businesses?
CI helps streamline the company’s operations by improving its productivity and efficiency. It ensures that every person understands their roles and responsibilities and works towards the accomplishment of the project. Not only this, but it also helps businesses to stay in touch with the customers and offer them high-quality services.
Easy Completion Of Task
The first and most obvious benefit of establishing communication infrastructure in the organization is that it helps in the timely completion of tasks. It ensures that every person involved in a project understands their roles and responsibilities. In case of any confusion or miscommunication, employees can use tools such as email, web, VoIP, or video conferencing to resolve the issue. Additionally, it will help learn about the updates of the ongoing project, enhancing the overall quality of the work.
Ensures Information Safety
Exchange of information possesses the risk of data theft, loss, or misuse. If there are no records of the previous information exchange, it will become challenging to learn about the unauthorized access to the data, especially written data. Luckily, a well-established communication infrastructure will help understand the pattern of information exchange as well as the people involved in it. It can further help track the data exchange using the IP address of the VoIP system. As a result, the chance of misuse or data loss is minimized.
CI allows the business owners or managers to stay in touch with the customers using different methods such as emails, messages, phones, and more. It ensures that the customer queries or grievances are settled smoothly and effectively. Some infrastructures also include conventional call center features that will help businesses provide new information about products or services to the customer and generate leads. Not to forget, effective exchange of information using these means helps save time and cost. It allows businesses to make necessary changes in their services on time to match the changing requirements of the customers.
Must Read: Why Is Marketing So Important Nowadays?
To Sum It All Up
How well the management is able to provide information to the employees as well as people outside of the organization is vital for a business’s success. Thereby, seeking assistance from managed communication services for building an effective communication infrastructure is a must. It will ensure that you contact the stakeholders and customers with ease while scaling up your business operations.
Understanding Information Technology Glossary in Depth
The present and future are eras of Computers, Artificial Intelligence, and sophisticated Information Technology. In the business growth that provides employment to not just core development teams, even professionals from other disciplines form multiple departments in IT companies like HR, legal, marketing, and finance. However, one thing that all of these professionals will notice is that the IT industry loves its acronyms, jargon, and abbreviations. This is no different than the corporate having their own lingo, but it also involves terms from the core development aspect. This happens because there are several new technologies being curated that require names, and also since it builds excitement around such a culture. Today we are going to discuss what exactly IT Glossary means and why it is in vogue this decade.
What Exactly is an IT Glossary?
Almost all of us have access to some form of technology such as computers or mobile phones. Each such user may come across many new acronyms and terms and jargon on a regular basis, especially if they’re working with an IT or adjacent industry. Technology is everywhere and inevitable, so every workplace has such an experience while using third-party software or and applications.
IT Glossary is a collection of technological terms and their respective meanings, just like a dictionary. While many terms in the glossary are used commonly and hence are easy to comprehend, there are also more sophisticated words explained simply. The IT dictionary is helpful to those who are studying or working in the technological industry. The IT Glossary comprises definitions including jargon, acronyms, outsourced technical support programming languages, architecture, tools, operating systems, theory, networking, conventions, mathematics, standards, telecoms, institutions, electronics, companies, products, projects, history, documentation, and more. In fact, it is the one-stop book for all your computer and IT-related languages.
Why Should One Use an IT Glossary
Have you ever had a feeling of being a part of a team where you don’t understand the content or language they speak? Something similar can happen if you’re a new joiner in a tech firm or are a student starting off your education in IT-related subjects. This can be especially confusing and intimidating for those who join IT companies as non-IT professionals. An It Glossary will help them land on the same page as their peers and coworkers, streamlining communication and improving industrial knowledge.
Must Read: How Technology Has Changed Our Lives?
What Are Some IT Terms to be Familiar With?
To make things simpler for you and give you a glimpse of an IT Glossary, we’re going to name some of the terms which are explained by this handy book.
- Machine Learning: Machine learning (ML) refers to a kind of Artificial Intelligence or AI that enables software applications to achieve greater accuracy at predicting outcomes without the explicit programming for the purpose. Machine Learning algorithms utilize historical data for input and predict new trends to define outputs.
- Augmented Reality: Augmented Reality or AR refers to an interactive experience of users with an environment where objects existing in the physical world are enhanced using the help of computer-generated perceptual data. This sometimes is implemented across multiple sensory perceptions such as visual, haptic, auditory, olfactory, and somatosensory senses.
- Artificial Intelligence: Artificial intelligence or AI is a technology that refers to machines simulating human intelligence processes such as decision making, especially by computerized systems. Some specific uses of Artificial Intelligence comprise natural language processing, or NLP, expert systems, speech recognition, adaptive learning, and machine vision.
- Business Intelligence: Business intelligence or BI is the technical and procedural architecture meant to collect, store, and assess data created by an organization’s activities. BI refers to a broad term that comprises process analysis, data mining, descriptive analytics, and performance benchmarking.
- Low Code/ No Code: Low-code or no-code platforms refer to the kinds of software development processes that allow enterprise and citizen developers a visual style of application development. No code enables the drag and drop feature for application aspects to combine them and create a software or mobile app.
- Dev-ops: An amalgamation of the terms Development and Operations, this is a combination of tools and practices undertaken to make the process of software application development more efficient and quick. A group working on core application creation is known as the Dev-ops team, the development operations workflow unit.
- BYOD: BYOD is a business term that stands for Bring Your Own Device. Organizational staff is free to bring their personal machines (laptops and mobile devices) to access the company’s emails, projects, and assignments.
- Cloud Computing: Cloud computing refers to delivering different services using the Internet. These resources comprise applications and tools such as databases, data storage, networking, servers, and software.
- Zoombombing: An experience where a Zoom video call is gatecrashed by an internet troll. This could show up in the form of some real person who is not originally part of the team or meeting dropping into a Zoom call or other uninvited offensive content.
- Doom Scrolling: A new term coined during the 2020 pandemic which refers to people surfing the internet to search for endless threads of negative news, such as the latest COVID19 updates and victim toll.
- Scrum Meetings: A Scrum meeting is a quick regroup held daily and is usually taken up as a stand-up meeting. It helps a team to share each employee’s agenda for the day, their work progress, and the estimation of completion level up to the next Scrum meeting. Participants also express the obstacles that slow or hinder their sprint goal in each meeting.
As you may have seen, some of these terms you may already be aware of, whereas some you may want a more precise definition to understand better!
Vocabulary is the building block of any community, and the Information Technology industry is a huge sector with its own ecosystem. To be a part of it and understand conversations more efficiently, being able to relate to their lingo and humor is necessary. An IT Glossary is more than a techie dictionary; it will showcase their everyday conversations through more complex concepts so you can fit in well!
An Ultimate Guide to Buying A Modem Which is Worth It
We start a never-ending debate regarding whether or not you should buy your internet modem rather than asking your internet service provider to provide you one on a monthly rental basis. We get it, going out on a limb to buy your internet modem could be confusing, especially if you don’t know which modems or models are compatible with your device.
Spectrum Internet consumers may simply just dial the número de teléfono de spectrum i.e. Spectrum Customer Service helpline and get the required information from the 24/7 available Spectrum Customer Service representative.
What to Look When Buying A Modem?
One of the major things you should be looking at in the device is compatibility. Whatever device you are buying you have to make sure that your internet service provider got the operation you are looking for. The majority of DOCSIS 3.0-certified modems should operate with DOCSIS-based internet service, although double-checking is always a good idea. Comcast, Cox, and Spectrum, among the biggest ISPs, all have sites where you can verify cable compatibility.
Price and Warranty
We are not asking you to buy the cheapest device but you should consider its price. Before purchasing you must search enough so that you can make a fair comparison. Retailers frequently offer modem discounts, so you might be able to get the type you want — or an acceptable substitute — for less than you’d anticipate.
The Best Modems That Money Can Buy
- MOTOROLA MB7420
- NETGEAR CM500
- NETGEAR CM600
- ARRIS SURFBOARD SB6183
The Motorola MB7420 is one of the most suitable modems for most households, as it has a speed that is compatible with most internet plans. The MB7420 is best for internet plans with a maximum speed of 300 Mbps, which covers a large portion of our family. When I tested the MB7420 at home, I had consistent connectivity, even with many people inside trying to access the internet at the same time.
As it is available in the most of store contributes to the popularity of Netgear CM500 and most importantly it cost a lot lesser than the Motorola MB7420 most of the time, you can save a lot if you make an excellent bargain. (Because cable modem costs change, keep an eye out for the greatest tech discounts while searching for one.) It’s a good deal if you can get a new CM500 for $50 or less.
One of the best features of Netgear CM500 is that it is compatible with the most popular cable providers and most importantly it offers an excellent speed of 300 Mbps, which is more than enough for many internet users. (If you have a high-speed plan, a faster modem is a must.)
While most people choose internet plans with speeds of 100 to 300 megabits per second (Mbps), some individuals want higher-speed service. If your plan offers download rates of more than 300 Mbps, you’ll need a cable modem that can handle the extra bandwidth. The CM600 from Netgear is the finest cable modem for faster speeds, albeit it costs a little more than the CM500.
ARRIS SURFBOARD SB6183
The Arris Surfboard SB6183 was previously our top selection for the finest cable modem, owing to its reliable performance that would please most home internet users who don’t pay for high-speed service; however, this older modem is becoming difficult to come by these days. If you can get the SB6183 for a reasonable price, the two-year guarantee is also a significant advantage.
Why do we recommend these modems?
When you have to buy your own modem, you can often get confused because of the multiple options available in the market. However, if you are aware of the features and benefits of a modem, you can make a better choice. All the modems that we recommended have been rated as the best functional modems by their users.
It can take hours to do research on the best modems available in the market, we made it easy by mentioning the top models that are easily available in the market.
Buying a good modem is necessary as many features depend on it. There are many things you should be looking at in modems like the compatibility of modem with the internet and the price as well as the warranty given by the company. Their many devices are available however, we have mentioned the top modems for you in this article.
If you want a high-speed internet connection, you need to invest in a good modem because the quality of your Wi-Fi signals is highly dependent on your modem. Moreover, if you buy your own modem, you will save more because you will not pay the rent for the modem which is provided by the company.
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