Eureka! You’ve finally got it!
You have the ultimate idea that your brand can transform into an eye-catching video and get a revenue boost. You can almost picture it in your head. But now what?
How can you create the perfect video that can do justice to your amazing idea? What does it need to achieve this desired result? And most importantly, how can you realize your concept into a real-life opportunity?
If you are struggling with these questions, then you have come to the right place! In this post, we will explore how one goes from merely having an idea to executing it in the form of an eye-catching video. So without any further ado, let’s check out this step-by-step guide:
Create a Production Plan
Before you dive right into producing a video, it would be wise to formulate a production plan first. Having a structure in place will not only make it easier for you to shoot or create the video but also to edit it.
Start by identifying the mission and goal of producing this video. Is it to increase brand awareness? Do you want to get viral? Is it for self-promotion? Depending on this end-goal, you can formulate a production strategy.
Next, you need to decide the video content type. Video content ranges from Vlogs (Video Blogs) to Q&As – so decide on the video type based on your mission and the viewer preference.
Finally, get working on the script. Collect all the data in a single place and identify the key ideas that you wish to explore in your video, then collate this information to draft a compelling script. You may circulate this script between your team members and industry experts to gather their feedback.
Choose a Video Maker
Now that you have the foundation in place, it is time to choose your tool. You can browse through the several video maker online and select an application or software that appeals to you the most.
Factor in your technical savviness and competence as a video creator and editor while choosing the platform. For basic video creation, you could turn to applications like PowerPoint, where you can dabble around with basic transitions and animations. On the other hand, platforms like Invideo that are packed with an array of features are also are known for having a user-friendly interface.
Let Your Brand Voice Echo
You are not making videos for leads and prospects; you are creating videos for other human beings.
So, allow your brand persona or individual personality to shine through the video. Whether you are creating videos in a B2B environment or sharing a step-by-step guide on how to make a mouth-watering egg roast, audiences are looking for a human connection.
However, in order to be successful, you and your audience have to literally and figuratively speak the same language. You cannot expect to attract middle-aged individuals or seniors with words like “YOLO” and “LOL,” and neither can you appeal to Millennials by blaming them for ruining the economy!
The above reason is why you must carefully choose a brand voice. Do you want to appear professional and authoritative? Or do you want to keep things fun and casual?
Factor in your audience and corresponding demographics to market yourself or your products through the video.
Explain Your Product or Service
Nobody knows you or your product/service better than yourself! However, this knowledge may result in you assuming that everyone else knows it too.
Conceptualize your video as the first point of contact between you or your brand and the audience. Then walk them through the entire process of what your product is and how it can benefit them.
But here comes the dicey bit – you need to balance out the information with entertainment. If your audience had the chance to choose between “5 features of XYZ” and cute cat or dog videos, they would, unfortunately, go for the latter. More so, if your video just drones on and on about product specifications and features.
Hence, make an attempt to make the video more engaging by weaving in a story or adding value to it. When you compare “5 features of XYZ” versus “5 ways in which XYZ changed my life,” the former appears to be more impactful. Thus, incorporate such techniques to make your videos more engaging.
Snip, Snap, and Edit
Once you have produced the first raw draft of the video, it is time to edit it! Remember the production map that you created when you conceived the idea for the video? Bring that up again and recollect the goal.
With this objective in mind, start working towards creating a story. Delete any extra or irrelevant footage and add more aesthetically pleasing elements. Make use of video editor Chromebook tools to carry out color correction and color grading to give your video a polished look.
If there is narration involved, test and superimpose a voiceover clip for more clarity. On the other hand, you can make effective use of music to evoke emotions and influence the viewers.
Publish and Promote the Video
Finally, now that everything is done, it is time to show the world your awesome creation!
First, select an appropriate title and incorporate the keywords that will make it easier for audiences to locate your video. It may seem insignificant and is often overlooked, but put in thought while selecting a thumbnail for your video.
Once everything is in order, publish the video over multiple platforms and start promoting it with all your might!
Post your video on YouTube, Facebook, and the landing pages of your website. Make use of hashtags and include more keywords in the video description for greater visibility.
Creating an eye-catching video does not necessarily involve high production value. You can achieve the same effect by making smart use of readily available video creation tools. Most importantly, focus on the content of the video as it is the heart and soul of the video that will get it noticed!
DigitalOcean – Bridging The Gap Between Providers And Developers
These days there has been a buzz about cloud hosting or cloud computing in the market. The main reason behind this is, the cloud hosting platform offers the organizations an alternative compared to conventional hosting packages, like shared, VPS, dedicated, etc. Now here the important question arises and that is, how cloud hosting differs from traditional hosting packages? In this article, I am going to cover how cloud hosting differs from these traditional types of hosting packages. Additionally, I will be covering a brief about the DigitalOcean managed VPS cloud platform and the way they bridge the gap between providers and developers.
Now we will look at a few points that overcome the drawback of the traditional hosting package over cloud hosting packages.
- 1 Resource Limitations:
- 2 Shared Resources or Security Risks:
- 3 Pay For What You Use:
- 4 What does DigitalOcean do to support startups?
- 5 What offerings does DigitalOcean bring to India?
- 6 What is DigitalOcean’s strategy in removing complexity from the customer’s cloud migration journey in India?
- 7 What is the importance of cloud services platforms in digital disruption?
- 8 What is the expansion outlook of cloud hosting?
- 9 The features of DigitalOcean cloud platform offered by MilesWeb are as follows:
In the traditional type of web hosting packages, the number of resources that are allowed to use is limited. The reason behind this is, you’re restricted by the use of a single server. And when you exceed the limits of the single server, the performance of your website is severely compromised which leads to things like website downtime for a long time. On the contrary, a cloud hosting platform does not use a single physical server. Instead of that, cloud hosting uses virtual servers to drag the resources from a physical network of servers in order to meet the demand for IT resources. So, in short, there isn’t any limit on the number of resources that you can use. When a server in the network goes offline, your website will not be affected as it will pull all the necessary resources from other servers in the network and make sure that resources are there when you need them.
Generally, when someone talks about cloud hosting, they’re normally talking about public cloud. And they’re much like shared hosting, VPS hosting and share the resources with several thousands of customers and they come with fair share and security risks.
In conventional hosting settings, to drift from sharing a server dedicated hosting package is recommended. As a matter of choice, to get away from the security risks that are associated with a public cloud setup, it is recommended that you utilize a private or hybrid cloud computing solution. In a private cloud setting, your resources will be pulled from your own network of physical servers and are not shared with anyone else. Particularly, in a hybrid cloud setting, you can utilize both public and private cloud options so you get the best cloud platform for your business website. Whether it is cloud or conventional hosting package, both come with their own security.
Pay For What You Use:
In conventional hosting packages, you’re given a certain amount of resources. In that case, if you do not use all of these resources then you have to pay for resources that you did not even use. But with cloud hosting, you only need to pay for the resources that you use. Therefore, the cloud hosting platform is also known for the “pay per use model”.
Now we will discuss DigitalOcean for a cloud platform. Since with DigitalOcean’s cloud platform you can deploy, manage, and scale applications of any size, it helps in eliminating friction and offers predictability for the developers and their teams to spend more time on building better software. DigitalOcean has several data centers across the globe including one in Bangalore, India and their infrastructure is used by teams and companies building innovative, next-generation businesses on the cloud, across multiple industries, including e-commerce, ad tech, healthcare, and financial services. With the millions of active developers, DigitalOcean claims to have one of the largest libraries of open source resources available in the world.
How does DigitalOcean empower developers and software companies?
DigitalOcean bridges the gap between platform providers and developers who want freedom from infrastructure headaches, so they can focus on writing code. At the initial stage when DigitalOcean was launched, other providers were neglecting the software developer because the prices were huge, the offerings were too complex to navigate and the UI was unnecessarily complex. DigitalOcean makes simple and elegant solutions for developers deploying and scaling their applications in the cloud at the best price to performance value. To improve the user experience, DigitalOcean cloud includes everything from the UI/UX to having a transparent pricing model.
What does DigitalOcean do to support startups?
To help startups as they launch and scale, DigitalOcean has a global incubator program called Hatch. This program includes access to DigitalOcean’s cloud for 12 months, free technical training, mentorship, priority support, etc. Moreover, it offers an opportunity to connect with other startups, accelerators, and investors.
What offerings does DigitalOcean bring to India?
Droplet, their nickname for cloud servers. This is the core product of DigitalOcean. They offer developers high-performance Linux servers at an affordable price with a hyper-focus on simplicity and user experience. Additionally, it comes with compute-heavy resources, memory, bandwidth with the option to add resources like storage as and when needed.
What is DigitalOcean’s strategy in removing complexity from the customer’s cloud migration journey in India?
DigitalOcean serves developers with better software and tools to launch and scale any application in the cloud. As the DigitalOcean provides the simplest platform, an elegant user interface, and most transparent pricing, it reduces the complexity so that developers can build great software – faster. In addition to that, they have developers, advocates and customer success engineers who work with their customers to understand their systems and help them with their migration in the cloud.
What is the importance of cloud services platforms in digital disruption?
This cloud platform allows developers and entrepreneurs to build, test and deploy their innovative applications and products in an agile manner. Due to this faster test deploy lifecycles, developers can easily iterate their idea or concept before building a full-fledged product. Moreover, this will help to scale their business to build long term sustainable companies.
How do you ensure providing a secure platform for your customers?
Data security and privacy are the two major components that DigitalOcean provides to its customers. As the leading cloud provider, they make sure that their infrastructure is compliant with local laws by making it easier for their customers to be compliant as well.
What is the expansion outlook of cloud hosting?
There are lots of benefits that you can have by implementing this cloud technology for your website. Already the leading companies have understood these benefits and started implementing this technology for better performance of their website. Apart from the economic benefit related to a reduction in the total cost of operations (TCQ), the cloud platform offers flexibility in supporting fluctuating workloads as organizations can rapidly scale up or scale down based on their requirements.
Based on the scalability feature offered by the cloud platform, it allows companies to seamlessly embrace the client’s unique business requirements without upgrading their infrastructure. Additionally, it allows businesses to achieve agility in a constantly evolving market scenario.
There are several vendors available in an online market from which you can choose the best one that suits and fulfills all your needs. MilesWeb is one of them. The leading web hosting company is an official partner of DigitalOcean so you can easily implement this cloud platform for your website. Apart from the DigitalOcean cloud platform, the award-winning company offers several other services such as shared hosting, Linux VPS hosting, reseller hosting, dedicated hosting, WordPress hosting, business hosting, Magento hosting, etc. at an affordable price.
The features of DigitalOcean cloud platform offered by MilesWeb are as follows:
- Complete Management
- Expert Advice
- System monitoring
- Server maintenance
- Data protection
- Regular updates
Server locations play an essential role when it comes to website performance. In that, if the distance from server to visitor’s browser is more than the longer it will take time for your page to load.
Moreover, the benefits that you get from a fully managed DigitalOcean cloud are as follows:
- Cost and time saving
- Reduced resource cost
- Improved security
- Increase productivity
So, if you’re looking for any reasonable DigitalOcean cloud plans for your business website then MilesWeb would be the ideal choice for you.
How to Overcome the Challenges of File-sharing Online?
Due to increasing demands for collaborations among teams and clients, organizations are moving toward cloud-based file-sharing and storage solutions. File sharing online facilitates the users to create, organize, share, and manage data from any place at any time.
But, like any other technology, there are some inherent challenges in online file synchronization, as well. From security to scalability, businesses have to deal with multiple issues at times.
Here’s how you can mitigate the challenges in this system to create a collaborative environment:
Challenge 1: Lack of Security
Remember, no software is immune to security breaches and cyber threats. Even the self-hosted solutions carry the risk of hostile intruders causing internal vulnerabilities. Although a password keeps your files secure to some extent, many other calamities can affect your systems.
So, invest in a file-sharing protocol that provides direct access to the files with bank-level encryption, password protection, and expiration date. Enterprise-grade solutions have compelling features to monitor abusive users and suspicious activities.
Challenge 2: Lack of Activity Monitoring
If there’s a lack of visibility and tracking abilities on the software, the privacy of sensitive customer data can be at risk. Usually, consumer-based solutions come with base-level transparency to allow simple permissions and the ability to edit the documents.
But, enterprise-grade software products emphasize these abilities on a granular level for better monitoring. Every event happening in your project is tracked regularly, even if it’s a simple file-sharing activity by a user.
Challenge 3: Lack of Customization
Though it seems a trivial challenge, lack of customization or personal branding often makes the users uncomfortable while working. They don’t familiarize themselves with the environment. That may affect their trust in your services.
Here, customization for branding the software is an effective way to impress your clients. Even when using file-sharing online through a secure link, you can make the landing pages appear with the client’s logo and brand colors. It not only adds a professional look to the system but also instigates confidence in your clients.
Challenge 4: Complicated Pricing Mechanism
Before investing in any technology, organizations assess its costs and benefits. If you offer them a portal or solution with complicated pricing and confusing terms of a contract, they are likely to move away.
Hence, invest in a solution that enables competitive and straightforward pricing without any hidden costs. Don’t engage the customers into long-term contracts that may make them uncomfortable. If possible, start the services with a free trial to give them an overview of your capabilities.
Must Read: How Technology Has Changed Our Lives?
Challenge 5: Lack of Collaboration
When you have a team working remotely outside the boundaries of your organization, real-time collaborations become a challenge. Not everyone can stay updated and have access to the documents at all times.
Hence, in a file-sharing module, real-time collaboration is essential to maintain seamless operations. The storage platform should allow you to complete the tasks and post messages within its framework itself. Users can access this data from any location with their secure credentials without any restrictions of time and place.
These are the challenges of file-sharing online that you can overcome with effective strategies and a robust platform.
How does a router affect Internet speed?
New York is the home of so many internet service providers; I often just lose count. So many choices; so little time. What is the perfect New York internet provider in your opinion? Quite a difficult question to answer just like that, right? You can’t just name your own ISP as the best one because what if the other one is just better? The answer has to generic and whatnot without any biases etc. Maybe this is why we tend to compare and contrast various ISPs before locking down one for ourselves as well. Internet service NYC is better than those in other states as well as cities. NYC is, after all, the hub of a metropolitan lifestyle with the American dream still just as alive and fresh as the day it was seen.
The Internet plays a vital role in our daily lives, now that we are so digitally equipped and connected. However, if your internet connection isn’t as fast as you expect or bought it to be – there is something wrong. While most of the time, we tend to blame the internet service providers for the slow sob speeds – it could be because of your wireless router too. Therefore, if you bought a wireless router some 5 or more years ago and you just renewed your internet plan to something new – you might still end up getting a slow internet speed.
So how would you know if it’s the router that needs your attention or the ISP? Here is a series of commonly asked questions to help you learn all about it.
How can I be sure if my wireless router is the problem and slowing my internet connection?
Your first step to check this would be testing your internet speed multiple times throughout the entire day to see what your average speed is. You can do so using one of the many free services available on the internet for this very purpose. When you want to take out the average speed just see which speed band was most repeated or are closest to each other – that’s your average speed right there.
I find out that your internet speed is slowing down every now and then and by slow I mean it is less than the internet speed package you bought – your wireless might just be the root of this evil!
What can I do to increase my wireless router’s efficiency?
The best option when your router starts acting out is to simply replace it. Time to throw out the old and bring in the new! However, if you think it just isn’t that old yet – it does work, after all, doesn’t it – then sure save those dollar bills and better it’s performance using the following tips;
- Change its position – At times, when a router malfunctions, it is not because it wants to but it does so because it has to. The walls or other devices in the room weaken its signals. If it is on the floor, therefore, position it somewhere three feet above it. Place it in a place secluded from other devices like cordless phones, TV, microwaves, or other 2.5hz frequency devices.
- Change your router’s antennae – Most of the time a router has an Omni-directional antenna that sends and receives signals in all directions covering a wide area. However, if you use the router at your home or just one particular location – you don’t need an omnidirectional antenna – replace it with a single-directional antenna. This wouldn’t cost you too much and also strengthen your internet signal as well.
- Reboot your wireless router – Like any other electronic – your router needs a re-booting almost every day. Pick a schedule to reboot your router on a regular basis by unplugging it for a minimum of 30 seconds. This might seems like the simplest and most negligible of things to take your time out for but it truly does improve one’s internet speed.
Must Read: How An IP Address Can Reveal About You?
What is a ceiling speed and why is it different from real-world speed?
The ceiling speed of a router is the maximum speed limit that it can reach in a controlled environment so it is no secret that when it is placed in a worldlier environment – you would find it to be lower than what you found about it via tests. Here’s a list of routers alongside its advertised speed with the ceiling and real-world speed to choose a good one for yourself – in case you are thinking of buying a new or first one.
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