Eureka! You’ve finally got it!

You have the ultimate idea that your brand can transform into an eye-catching video and get a revenue boost. You can almost picture it in your head. But now what?

How can you create the perfect video that can do justice to your amazing idea? What does it need to achieve this desired result? And most importantly, how can you realize your concept into a real-life opportunity?

If you are struggling with these questions, then you have come to the right place! In this post, we will explore how one goes from merely having an idea to executing it in the form of an eye-catching video. So without any further ado, let’s check out this step-by-step guide:

Create a Production Plan

Before you dive right into producing a video, it would be wise to formulate a production plan first. Having a structure in place will not only make it easier for you to shoot or create the video but also to edit it.

Start by identifying the mission and goal of producing this video. Is it to increase brand awareness? Do you want to get viral? Is it for self-promotion? Depending on this end-goal, you can formulate a production strategy.

Next, you need to decide the video content type. Video content ranges from Vlogs (Video Blogs) to Q&As – so decide on the video type based on your mission and the viewer preference.

Finally, get working on the script. Collect all the data in a single place and identify the key ideas that you wish to explore in your video, then collate this information to draft a compelling script. You may circulate this script between your team members and industry experts to gather their feedback.

Also Read: Boost Your E-Commerce Sales with Video Marketing

Choose a Video Maker

Now that you have the foundation in place, it is time to choose your tool. You can browse through the several video maker online and select an application or software that appeals to you the most.

Factor in your technical savviness and competence as a video creator and editor while choosing the platform. For basic video creation, you could turn to applications like PowerPoint, where you can dabble around with basic transitions and animations. On the other hand, platforms like Invideo that are packed with an array of features are also are known for having a user-friendly interface.

Let Your Brand Voice Echo

You are not making videos for leads and prospects; you are creating videos for other human beings.

So, allow your brand persona or individual personality to shine through the video. Whether you are creating videos in a B2B environment or sharing a step-by-step guide on how to make a mouth-watering egg roast, audiences are looking for a human connection.

However, in order to be successful, you and your audience have to literally and figuratively speak the same language. You cannot expect to attract middle-aged individuals or seniors with words like “YOLO” and “LOL,” and neither can you appeal to Millennials by blaming them for ruining the economy!

The above reason is why you must carefully choose a brand voice. Do you want to appear professional and authoritative? Or do you want to keep things fun and casual?

Factor in your audience and corresponding demographics to market yourself or your products through the video.

Explain Your Product or Service

Nobody knows you or your product/service better than yourself! However, this knowledge may result in you assuming that everyone else knows it too.

Conceptualize your video as the first point of contact between you or your brand and the audience. Then walk them through the entire process of what your product is and how it can benefit them.

But here comes the dicey bit – you need to balance out the information with entertainment. If your audience had the chance to choose between “5 features of XYZ” and cute cat or dog videos, they would, unfortunately, go for the latter. More so, if your video just drones on and on about product specifications and features.

Hence, make an attempt to make the video more engaging by weaving in a story or adding value to it. When you compare “5 features of XYZ” versus “5 ways in which XYZ changed my life,” the former appears to be more impactful. Thus, incorporate such techniques to make your videos more engaging.

Must Read: Movavi Video Editor Plus vs. Windows Movie Maker Review

Snip, Snap, and Edit

Once you have produced the first raw draft of the video, it is time to edit it! Remember the production map that you created when you conceived the idea for the video? Bring that up again and recollect the goal.

With this objective in mind, start working towards creating a story. Delete any extra or irrelevant footage and add more aesthetically pleasing elements. Make use of video editor Chromebook tools to carry out color correction and color grading to give your video a polished look.

If there is narration involved, test and superimpose a voiceover clip for more clarity. On the other hand, you can make effective use of music to evoke emotions and influence the viewers.

Publish and Promote the Video

Finally, now that everything is done, it is time to show the world your awesome creation!

First, select an appropriate title and incorporate the keywords that will make it easier for audiences to locate your video. It may seem insignificant and is often overlooked, but put in thought while selecting a thumbnail for your video.

Once everything is in order, publish the video over multiple platforms and start promoting it with all your might!

Post your video on YouTube, Facebook, and the landing pages of your website. Make use of hashtags and include more keywords in the video description for greater visibility.

Conclusion

Creating an eye-catching video does not necessarily involve high production value. You can achieve the same effect by making smart use of readily available video creation tools. Most importantly, focus on the content of the video as it is the heart and soul of the video that will get it noticed!