The use of fun, catchy product videos is a proven effective sales method and according to SupplyGem, It has now become a mainstream marketing strategy. However, its benefits for E-Commerce sites are still understated.
Though you see many product commercials on TV and the internet, it’s uncommon for E-Commerce sites to spread videos of their products. This is because video marketing is still viewed as TV commercial domain, not E-Commerce domain.
Now that consumers are shifting to online shopping, you should take advantage of video marketing in promoting your brand. When done right, product videos can effectively boost sales and increase customer retention.
The key to effective video marketing is to create videos that your customers will find helpful or interesting. No one would like to watch a product video that doesn’t give anything valuable to them. If you want to create the right video, then you have to learn first what your customers like to know about your products. You can start by knowing the types of videos and what or where you can use them for.
Types of Videos and How They Can Help With Your Business
- Introductory Videos
The purpose of introductory videos is to let customers know about what your business or brand is all about. This type of video introduces your company, what you do, and how you can help them.
Catchy introductions work better at creating impact and spreading brand awareness. Introductory videos are best placed on your website’s About Us page and Homepage, where site visitors expect to learn about your brand.
Explainer videos focus on explaining what you do to serve your customers. This type of video should explain your business ideas and workflow in a quick yet comprehensive manner.
You can create different explainer videos for different areas of your business. This strategy works better for service providers rather than product sellers.
Product Features and Demos
Product features and demos focus on showing customers how your products can help them. For businesses that manufacture or sell home products and gadgets, creating product demos is a must.
Customers are more likely to buy your products if they know how easy it is to use them. If you explain the benefits and features of your products, it will help deepen brand recognition.
Product demos should be included on your site’s product pages. Creating separate landing pages for the demos will also allow you to share them via social media and other channels.
Tutorials and How-to’s
Customers don’t usually have the time to go through pages of product manuals to learn how things work. If you create tutorials and how-to videos for them, it’ll show that you care for them and they’ll like your brand even more.
How-to videos can be about anything. You can produce videos on how to clean the product, how to fix common problems, or how to replace parts. These videos can be featured on your site’s technical support page or a product page. Hardware and appliance suppliers will benefit more from this strategy.
Reviews and Testimonials
This type of video marketing involves the endorsement of your products by a third-party (past customers or field critics). Reviews focus on an honest evaluation of your product’s performance. It is best for products that are used for their material and functional performances, like sports gears and home appliances.
Testimonials, on the other hand, focus on proving that your products really work. It is best for products that are used for their effects on the user, like skincare products and health supplements.
This process can be tricky, but if it turns out well, it’ll help increase your product sales. You should feature these videos on your site’s dedicated testimonials page and product pages.
Comparison videos show and compare the features of two or more different products. The goal of this type of video marketing is to demonstrate how your product is better than those of your competitors. This is a bold move to make, but if your product has what it takes, then it’s worth comparing with other brands.
You can also use comparison videos for your own products. If you compare products within your brand, it’ll help customers decide which model suits them better. Many websites are now doing this, particularly gadget and appliance stores.
Whenever appropriate, you can produce as many product videos as necessary. Video marketing has just started to take root in E-Commerce, but it’s undeniably effective in driving sales. If you are eager to secure your business’ future, video marketing can help you beat the competition.
Reasons Why Your Digital Markeitng Strategy Is Incomplete Without SEO
The entire idea behind a marketing plan is to be visible to your audience. Marketing is how you present your brand and let it do the talking for you. SEO helps you solve this issue. Did You Know? Google owns 90.1% of the total search engine market. With a number like that, why wouldn’t you want to be on the search engine ranking? Not only does it help you get the exposure you want, but it also enables you to boost profit and sales for your organizations. Here’s why you should never skip SEO:
7 Reasons Why Your DM Strategy Needs SEO
It Brings Traffic
In the digital world, your company needs a maximum number of users to find your website, known as traffic. The world no longer relies on conventional methods to gain attention.
You can’t set up a business and hope someday people will look in your direction. In the digital era, time is money. Unless you establish your presence online and get visible, you may steadily lose your footing in the competition and ultimately have to close down. However, SEO helps you gain valuable ranking on search engine results.
Consumers will find your page right away. It also focuses on your site optimization that brings an even more significant influx of consumers. When you make your website even more specific such as add keywords, it translates into more traffic and converts into revenue.
Increases Site Usability
If you follow SEO techniques to work on your website, you will notice some observable changes. Your website will become more user-friendly, which in turn makes it better for navigation.
When consumers are satisfied with surfing your web page, they will increase the conversion rate, leading to a better search engine ranking. It also rearranges your website and makes it easier for you to create backlinks to help users go around your website and discover different webpages. Ultimately, users want accessibility and easy usage over a technical website. Employing SEO enables you to steer your website in that direction.
Every business has its interest in scalable metrics. You want to know that your efforts are generating a profit. With SEO, you don’t have to worry about the ROI. Services that help your website optimize usage also quantify your traffic, conversion rate, and revenue. They provide you with a detailed analytics report with accurate information about the number of visitors on your website and its bounce rate. It also helps you understand which keywords contributed to your website’s popularity and, in turn, your search engine ranking.
SEO is Cost-Effective
As a business, you know that you don’t have a free hand with money. Every department operates with a set fund. If you splurge too much, you end up going into a loss. However, that’s not the case with SEO. Not only is it a cost-effective method it is also an excellent marketing strategy. SEO knows which audiences to target and makes sure to match their search results with the products they seek.
Conventional ads cost you heavily while they appear on televisions, newspapers, and billboards, but this does not mean that they will get viewers or if anyone is paying attention to your ads. The only money you need to put down is making sure you have created a lucrative website.
Competing in the mainstream market is all about awareness. You’re competing with your competitors for popularity. SEO helps you get famous. It would mean that your consumers will find you if they’re scrolling through different platforms such as Twitter or Facebook in the form of sponsored content.
The algorithm functions through the consumer’s data. It will push your brand towards consumers who are searching for what you are selling. It will help if you work on your company’s logo and motto to make it memorable such as the Adidas logo, and let your SEO take care of the rest.
It Affects Buying Patterns
SEO impacts buying patterns. Please don’t assume that the SEO is only suitable for leading consumers at your doorstep, and leave them there. The SEO not only brings your consumers to you but makes sure a purchase also occurs. Consumers are smart; apart from choosing to buy online, they are more research-oriented now.
They want to know what exactly they want and what the dimensions of their purchase look like. The SEO tactic knows what consumers are looking for in sales and bundle deals and makes sure that they see these promotions when visiting your website. It also makes sure all new products get exposure first before recommending to consumers what else they can buy with their previous purchase. It also makes sure that customers can view reviews and ratings for the products or services. Reviews and ratings bring a sense of familiarity, and consumers rely on them to make a purchase.
SEO Always Stays Fresh
SEO is a sustainable marketing strategy. The problem with many marketing techniques is they can get outdated. You have to find another method to stay in the competition. The SEO constantly gets updated, such as the type of keywords you use change with the market. You can always research algorithms, and a search engine’s changing policies to know how to stay ahead.
A good marketing plan is easy to follow and easier to implement. It brings an influx of traffic to your website and enhances your website for usability. You even don’t have to worry about your ROI and let the SEO-providing services generate a report for you that you can follow. Adopting SEO into your marketing plan is also a very cost-effective choice.
Not only are you saving money, but you can also utilize your resources in other departments. Your brand also gains momentum and exposure that is vital for your brand to succeed. These factors culminate and affect the buying patterns of your consumers, which lead to profit.
First Step to Your Design Career: NID Exam
The National Institute of Design, also known as NID, is a Design Institue located in Ahmedabad. The institute works as an autonomous body under the Industrial policy and promotion department, GOI. In order to get admission in NID, candidates need to appear for an entrance exam that is conducted every year.
Candidates who possess an interest in learning design like design in pottery, fabric or ceramic can enroll themselves in the NID. Moreover, they also offer Bachelor Degree course on Film and Video Communication, Exhibition Design, Graphic Design, and Animation. Like every year, NID will be conducting its entrance exam for 2020, and so, candidates who have to make up their mind to appear for the upcoming exam should go through the following important points:
Candidates appearing for NID 2020 exam first need to go through the Design Aptitude Test. (DAT)
NID will provide its admit card for the exam through their online website which candidate needs to printout and needs to carry the copy of the same while appearing for the exam.
The time, date and address of the exam centre for the NID exam will be given on the admit card.
NID will conduct its 2020 exam across 21 cities in offline mode.
The cut off marks for getting admission in Bachelor degree course of NID is that the candidate has to secure the minimum cut off out of 100.
For getting admission in NID the candidates need to go through two-phase of the NID DAT exam that is preliminary and main.
Candidates who have qualified in the first part can appear for the second round.
The second round of the NID DAT exam includes studio test and an interview round.
Candidates who will be able to crack both the preliminary and the main test of NID will be selected for the Bachelor Degree course in NID.
The bachelor degree course on Design from NID is for four years.
Courses offered by NID
The National Institute of Design offered courses on both Bachelors and Masters level. It has five faculty streams. Also, it offers twenty diverse domains. Moreover, NID has established its network with over more than 55 overseas institutes, where it provides its education through collaborative facilities.
NID Career Prospect
In recent days animation and designing has got a lot of popularity in India. And the career prospect is also vast. Candidates qualifying with a bachelors degree or master degree from NID is equivalent to conventional courses like engineering or medical in terms of preference and salary package. Also, candidates who will qualify with good marks from NID will get the opportunity to work with renowned companies like Samsung and Microsoft.
Candidates must work on Developing their Skils
So, if candidates want to crack the NID DAT exam on the first attempt, then they should be well aware of their skills and at the same time go through the following information that is given below:
Candidates preparing for NID DAT 2020 exam should focus on improving their knowledge on product development.
The imagination and the thought process of the candidates need to be fast as they scribble their pencil. The whole thing should be done in the speed of light. Also, focus on your time management.
The best way to formulate your plan is by first sketch the thumbnail and then work on the lighter part and give it a finish with ball pen, pencil or crayons.
When it’s about making a plan for cracking the NID DAT exam prepare section wise.
How can One Prepare for NID DAT 2020 Exam
If you have the ability of good imagination and can also channelise the same through your artwork then cracking NID DAT exam will get very easy for you. Basically, if you go through the question paper of the previous years, then you will find that NID framed the test to determine the creativity, imagination and visualisation skills of the candidates. It also focuses on problem-solving capabilities. So candidates should prepare themselves accordingly in order to do well in the exam.
Candidates must be Creative
Candidates should have the ability to design and create something original and new on their own. The perspective for the applicant appearing for the NID 2020 exam should be this that they should create something new every day. While preparing for the NID exam, keep in mind that candidates should design something that will amaze yourself.
Working on Time Management
These are an important factor for all candidates that will be appearing for the NID exam. Candidates need to be well-prepared in order to present their thoughts through this short span of time. Also, focus on maintaining an average speed will help candidates to crack the exam in a better way.
Solve past years NID exam question paper
In order to score well, candidates should go through the past years NID exam question paper. These will help them to cope up with the time limit. Also, while practising choose A4 page instead of A3 as it is the standard size used for the exam.
The Future Depends Upon Your Preparation
Candidates willing to make their career in Designing and want to join NID should go through the given information discussed above. From enrollment to preparation, this article covers almost every important detail for making the first step to your design career in NID exam.
Never go Out of Style With Cute iPhone Cases
Now that you have gotten a new iPhone, the next on your list should be accessorizing it. What better way can there be to personalize your phone than to look for a case that shows the kind of person you are without sacrificing durability? There are cute iPhone cases everywhere, but you need to have a keen eye for the one that will provide maximum protection and ensure that your valued possession is safe from damages.
Some stores will exactly cater to your preference. Regardless of the model that you are looking for, some cute iPhone cases are made with soft TPU or thermoplastic polyurethane, so you do not have to worry about denting your phone if it accidentally gets dropped or bumped. This rubber-like material is comfortable to hold and does not give a slippery feel like many metal covers.
You can also get Top 5 Safest Applications To iPhone
For added protection, the cases are also designed with a raised lip to protect the screen. Likewise, there are signature cases that feature a soft press button and an open port to help you control your phone with ease. With the diverse collection available, there will be something that will catch your attention. Here are some bestsellers that you might fancy:
Cases with mystical designs are timeless because the elements on them will never go out of style. If you want cute iPhone cases that will remind you of healing and spreading love, then the store’s Hoodwitch collection is for you. This collection gets featured with stylish cases designed with rose quartz, onyx, and copper luxe, among many others that are not just catchy but revealing of your taste for a magical life as well.
Made by Stylish Designers
You would know that a company is doing a great job when a famous person chooses to collaborate with it to create a work of art. There are brands showcasing works of celebrated designers like Alana Hadid. One of her designs is a slogan ‘I would be lost without you,’ which shows how indispensable her phone is to her life.
Meanwhile, her other design has the words ‘iPhone (noun): A device used for everything but calling people.’ Though seemingly simple and straightforward, these cleverly crafted designs are made with hopes of helping strangers strike up a conversation with one another.
Cases That Give Back
This case believes in giving back to others. That is why, for every iPhone case that gets sold, a certain amount of money gets donated to a particular organization. For instance, if you buy the Bare case, part of its proceedings will go to the Skin Cancer Foundation. And, the proceedings of the Naked case will go to Born this Way Foundation. Other organizations that will be receiving donations from the profits of other cases from this collection include the American Burn Association, National Psoriasis Foundation, and Vitiligo Research Foundation. By buying cases like this, you will not just take home something trendy, but you will also be making an impact on those who are suffering from skin conditions.
Quality need not suffer when you are looking for cute iPhone cases. There is surely something out there for everyone at the Fifth & Ninth online store.
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