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Boost Your E-Commerce Sales with Video Marketing

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The use of fun, catchy product videos is a proven effective sales method and according to SupplyGem, It has now become a mainstream marketing strategy. However, its benefits for E-Commerce sites are still understated.

Though you see many product commercials on TV and the internet, it’s uncommon for E-Commerce sites to spread videos of their products. This is because video marketing is still viewed as TV commercial domain, not E-Commerce domain.

Now that consumers are shifting to online shopping, you should take advantage of video marketing in promoting your brand. When done right, product videos can effectively boost sales and increase customer retention.

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The key to effective video marketing is to create videos that your customers will find helpful or interesting. No one would like to watch a product video that doesn’t give anything valuable to them. If you want to create the right video, then you have to learn first what your customers like to know about your products. You can start by knowing the types of videos and what or where you can use them for.

Types of Videos and How They Can Help With Your Business

  • Introductory Videos

The purpose of introductory videos is to let customers know about what your business or brand is all about. This type of video introduces your company, what you do, and how you can help them.

Catchy introductions work better at creating impact and spreading brand awareness. Introductory videos are best placed on your website’s About Us page and Homepage, where site visitors expect to learn about your brand.

  • Explainer Videos

Explainer videos focus on explaining what you do to serve your customers. This type of video should explain your business ideas and workflow in a quick yet comprehensive manner.

You can create different explainer videos for different areas of your business. This strategy works better for service providers rather than product sellers.

  • Product Features and Demos

Product features and demos focus on showing customers how your products can help them. For businesses that manufacture or sell home products and gadgets, creating product demos is a must.

Customers are more likely to buy your products if they know how easy it is to use them. If you explain the benefits and features of your products, it will help deepen brand recognition.

Product demos should be included on your site’s product pages. Creating separate landing pages for the demos will also allow you to share them via social media and other channels.

  • Tutorials and How-to’s

Customers don’t usually have the time to go through pages of product manuals to learn how things work. If you create tutorials and how-to videos for them, it’ll show that you care for them and they’ll like your brand even more.

How-to videos can be about anything. You can produce videos on how to clean the product, how to fix common problems, or how to replace parts. These videos can be featured on your site’s technical support page or a product page. Hardware and appliance suppliers will benefit more from this strategy.

  • Reviews and Testimonials

This type of video marketing involves the endorsement of your products by a third-party (past customers or field critics). Reviews focus on an honest evaluation of your product’s performance. It is best for products that are used for their material and functional performances, like sports gears and home appliances.

Testimonials, on the other hand, focus on proving that your products really work. It is best for products that are used for their effects on the user, like skincare products and health supplements.

This process can be tricky, but if it turns out well, it’ll help increase your product sales. You should feature these videos on your site’s dedicated testimonials page and product pages.

  • Comparisons

Comparison videos show and compare the features of two or more different products. The goal of this type of video marketing is to demonstrate how your product is better than those of your competitors. This is a bold move to make, but if your product has what it takes, then it’s worth comparing with other brands.

You can also use comparison videos for your own products. If you compare products within your brand, it’ll help customers decide which model suits them better. Many websites are now doing this, particularly gadget and appliance stores.

Whenever appropriate, you can produce as many product videos as necessary. Video marketing has just started to take root in E-Commerce, but it’s undeniably effective in driving sales. If you are eager to secure your business’ future, video marketing can help you beat the competition.

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How Long does PMP Certification Usually Take to Complete the Training?

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PMP certification overview

PMP Certification refers to project management professional qualification certification. It is initiated by the Project Management Institute (PMI), which strictly evaluates whether the knowledge and skills of project managers have high-quality qualification certification exams. Its purpose is to provide a unified industry standard for project managers. As a project management qualification certification exam, it has established its authority internationally. Since 1984, the Project Management Institute (PMI) of the United States has been committed to comprehensive development and maintains a strict, examination-based expert qualification certification program in order to promote the project management industry and confirm personal gains in project management achievement.

There are two ways for certification to assess applicants to determine whether to issue a PMP certificate to PMP applicants.

The PMP certification exam is sponsored by the American Project Management Association PMI. PMP training in China is conducted by PMI’s REP global authorized organization and the organization authorized by the State Administration of Foreign Experts Affairs.

If you plan to take the exam, you must first understand the relevant content of the PMP.

The PMP certification is the qualification certification for project management professionals. It includes pre-exam training, exam registration, exam preparation, score query, and certificate receipt, PDU accumulation, PMP certificate renew.

PMP exam registration

First of all, after we understand the PMP certification, all we need to do is to sign up for PMP training.

Complete the PMI registration with the assistance of the training organization, also known as English registration.

Registration in English is the first step to PMP certification. Register with your real name on the PMI website and begin to accumulate PDUs to prepare for the qualification for the PMP exam.

After we signed up for the SPOTO PMP training class, we started the project management PMP learning journey. PMP certification exams are conducted four times a year, in March, June, September, and December. I took the exam in September last year.

I personally think that the registration of the PMP certification exam is a little bit troublesome. There is no time limit for the registration for the PMP certification exam.

Chinese registration is registered on the official website of the Training Center of the State Administration of Foreign Experts Affairs. Chinese registration usually starts two months before the test. The test time is about half a month. The registration fee is USD 606, which is a bit expensive.

PMP learning stages

There are about four stages of learning and a total of about two months of training and learning. Face-to-face classes have 5-7 days of class time, which are held on the weekends of the two months before the exam.

The long-distance network class has a validity period of more than three months, and you can watch the teaching videos continuously during the validity period.

The first stage: Familiar with the framework and theory of the “PMBOK Guide”, and understand the key points of the PMP exam. The official textbook for the PMP certification exam is the PMBOK Guide. In addition, you can actually choose one or two other tutorial textbooks, such as the “PMP Exam Guide”.

This textbook focuses on the detailed and deepening of the content of the PMBOK Guide on the basis of reference and analysis of the past examination questions.

The overall situation of the PMP exam is analyzed to help the exam physiology clear how to apply for the exam, exam review points, exam process, exam experience and skills, precautions, and other issues, which can be said to provide the most comprehensive guidance for PMP candidates.

Also Read: First Step to Your Design Career: NID Exam

Of course, it depends on the individual’s way of learning. But “PMBOK GUIDE” must be prepared. Then there is the training. One of the conditions for applying for the PMP certification exam is that the applicants must have more than 35 hours of project management experience training covering the ten knowledge fields in the project management knowledge system.

In short, students who apply for the test must have a 35-hour training certificate, but this certificate is generally only available for participating in the PMP training of an authorized institution, so you must participate in the PMP training before the test, otherwise, the candidates cannot refer to it. SPOTO is a very nice PMP training institution.

Then there are some things to pay attention to when applying for PMP training courses. Candidates need to pay attention to: the qualifications of the organization, teachers, pass rate, training methods, and after-sales service. Of course, they still need to make a reasonable choice based on their own circumstances.

In the first stage, pay attention to preview before class, mark questions, take notes in class and communicate more with teachers and classmates.

Long-distance PMP students can communicate and learn appropriately on social software, and write down the key points in the video courseware.

The second stage: deepen the understanding of the details of the textbook, and be familiar with the style of the PMP exam.

In the second stage of learning, it is necessary to formulate and implement a learning plan, listen to classroom recordings, and effectively use leisure time to learn.

Learn the five process groups, ten knowledge fields, and 47 process groups in detail.

Cooperate with homework questions to find out the style of PMP questions.

Summarize the wrong questions and the reasons for the error after the mock exam.

The third stage: comprehensively sort out the weak links of PMP learning and make up the remaining knowledge points.

The third stage is a very important process.

Finally, I wish everyone a smooth completion of the PMP exam.

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NYC – The City Where the Fun Never Stops

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New York City is one of the busiest cities in the world. There’s no denying that the city is truly one that never sleeps with almost every event around the corner.

And with over 8 million people living in New York, how much busier can it get? Aside from being popularly known as the Big Apple, its dense population makes it one of the most significant metropolitan areas in the world. So, when it comes to leisure and enjoyment, one can always look in every corner of the city.

A renowned spot in New York is Central Park, one of the famous shoot locations for several movies and TV series. You can never go wrong with this town, as it provides both audio and visual entertainment.

And speaking of audio and visual entertainment needs, companies that have AV rentals in NYC are scattered everywhere. This is because New Yorkers are known for their love of good fun and parties. Can we even call it a party if there’s no good music and dancing?

Also Read: Things to Consider When Buying Wireless Outdoor Speakers

New York’s Need for Party Supplies

Be it for weddings, anniversaries, parties, or other celebrations, you name it, and suppliers can provide it for you. These suppliers or service providers have all the necessary equipment that can cater to one’s needs.

Some of these devices are, but not limited to, hand-held or wireless microphones, speakers, and even laptops or iPads. Not only can they provide the necessary tools, but some entertainment companies also offer different products and services.

Getting the Right Av Rental Services

The services offered by some event production companies vary depending on their specialty or chosen projects. Audio and video packages are usually available upon customers’ request depending on the type of event.

One great example is a musical accompaniment for wedding receptions, so married couples can dance the night away. There are also DJ equipment and services for parties, as this ensures that everyone will have a good time raving to awesome music.

Must Read: Philips Fidelio B5 Review : A more Flexible Soundbar

People in business can also request for a Polycom conference phone for business meetings. This setup is especially helpful for attendees who are abroad as it enables them to join urgent conferences and conventions without spending thousands of dollars on plane tickets and accommodation.

Moving With the Times

Those days where all meetings are usually face to face are over. For VIPs or other prominent personalities who often give lectures or presentations, LED projectors and speakers are available at their convenience.

Giving a speech can be unnerving, and it certainly doesn’t help if audio or visual presentations are not delivered properly. Another thing that’s great about services that offer AV rentals in NYC is their hands-on maintenance personnel to ensure that everything runs smoothly. If a device isn’t working right or something needs changing, these people will be there in a snap to straighten things up. That’s convenience and efficiency right there.

Whether you’re someone who enjoys parties or you’re looking to find services tailored-fit to your needs, these events production and audio-visual rental companies can inevitably tend to everything that tickles your fancy. From the latest music to state of the art equipment, they have it all and more.

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Guide To Promote Oneself As An Interior Designer

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Every year, thousands of students take admission in many reputed institutes for the course of interior designing. The breeding interior designers get to learn about the fundamentals and various aspects of interior designing in such fields. Each of them has a different taste of designing and planning the decor of a room. The laymen, mostly hire those companies or interior designers who are extremely popular and are known by all. To become popular in this field, one has to promote his or her ideas extensively.

Given below are some of the ways by which one can promote himself or herself  as an interior designer:

1. Make an attractive portfolio

The portfolio should consist of all the ideas, style and taste, which   you use in your projects. The portfolio should not be monotonous and should reflect variety. It should consist of all the project, be it of a small-scale or large scale that has yourself instead. If possible, college projects can also be added. It is always advised to prepare the portfolio all by yourself instead of hitting someone else for the task. , will make the portfolio more genuine and attractive. This isn’t enough. You also have to make it visible to the entire world so that people would come to know about your talents and works. Try registering it in different portals, online and offline sites. This is the first step to market oneself as an expert interior designer.

2. Advertising in social media

Those days are gone when advertising or interacting with the clients was done through emails and phone calls. The world has digitalised a lot and the most effective platforms of marketing anything are the social media networks. Try to make a page on Instagram, Facebook, Pinterest and Twitter. Try to add all the detailing of your work in those pages starting from some of the sample works to different ideas which have been used in the projects, etc. An interior designer can make it more interactive by sticking to a particular theme or collection for a certain number of posts. The theme based posts act as a brownie point. It will help to attract a lot of clients and suggestions which would help you improve your projects.

Also Read: Best Devices To Convert Any Home To A Smart Home

3. Pitch and network

Networking is critical for an interior designer to market his ideas in the industry. Try to connect with as many people as possible who are engaged in the same field. This will help to you get different kind of ideas which you can apply in your work. Try to attend most of the design conferences, product launches, exhibitions, workshops, etc. which take place in the city. This will also help you to know about the trend which is followed nowadays or which is being liked by people more. Networking also helps to bring more amount of clients.

You can also organise several types of events which can showcase your ideas and where several students and designers can participate. Always remember that other’s work will still help you to learn something new. Experts say that pitching is very important in the field of interior designing. In this, you need to put forward your ideas or sample models and call several clients who might be interested.

4. Get featured in sites

Try to get yourself featured in some of the popular journals and magazines. It not as difficult as you might think of it. There are many sites, journals and influencers who look for such people who would want to market any their product through them. Try to make use of their advertising skills and promote your ideas and skills. It also helps to increase your popularity in the digital world which is very important in this tech-savvy world. Whatever happens, make your promotions exciting and interactive; it should never be monotonous.  Get yourself engaged in all the competitions and functions to increase your popularity. People might turn up all by themselves to promote you.

Must read: Here’s What All You Need To Know Before Installing A Solar-Powered Home System

5. Collaborate with companies

Another way of marketing or developing ideas is collaboration. You can get to work with other people who would also help you to know new things and get new ideas. You can also become a member of a particular project. You can also collaborate with several designer portals which are quite popular in the industry today. Try to be active on these sites of the time.

These were some of the ways which one can promote his skills and ideas to garner more number of clients. But one thing which you should keep in mind is that you should still be good at your work. All these ways will fail if you are not up to the mark. The initial thing which you should do is that try to be a good designer first and simultaneously work on these strategies.

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