Every business that has an online presence needs to have a web analytics in place. Whether you know what web analytics means or not, know that without a web analytics you are achieving nothing with your website. For all your online presences such as website, blog, or any other channel, you should have a systematic web analytics in place to generate a better conversion, greater revenue or whatever it is that you wish to accomplish with your online presence.
What is web analytics? Well, it is nothing but the collection, measurement, analysis, and reporting of web data that you have obtained from your online presence, this is done so with the purpose of understanding and optimizing web usage. However, you need to remember that web analytics is not just a measure of web traffic. This analytics pave the way for future business and market research as well as a very important tool to assess and improve your website or blog.
Most big brands have a dedicated web analytics team that not only deal with the collection and measurement of web data but further plays a huge role in checking the effectiveness of different advertising and marketing campaigns. So, if you are looking to optimize your website based on web analytics, you can follow the below-mentioned points to get the right direction of your efforts.
Doing web analytics is no easy task and perfecting your web analytics analysis will have an impact beyond just your web usage optimization. All your marketing and advertising strategy will be backed by hard data and will optimize your marketing spendings while improving your conversion and providing a better ROI (Return on Investment) and ROAs (Return on Ads spend). Not only will you need a ton of experience in web analytics but you will also need to stay updated with various KPIs (Key performance indicators) to measure the effectiveness of your various endeavors on your web page. Skimbox, is the Best Digital marketing agency in India. They are the champion in all aspects of digital marketing and have a proven track record of satisfied customers ranging from high profile brands to budding startups. Click here for more information.
First and foremost, you should have a series of questions that you want to be answered through your web analytics. A question provides the direction for your data collection and analysis. Without a question or problem to solve, you are left with data and data analysis that does not help anyone. These questions should be quantifiable such as, how many visitors do I get on a daily basis? What is the average time spent on your website? What are the most common entry and exit point of your website? These questions when integrated with marketing goals provide the first step to web analysis. Questions such as What is the clickthrough rate for keywords you have selected?
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Secondly, you need to concentrate on the question that has been raised. A popular and efficient way of web analytics is to focus on various KPIs that you need to measure to quantify your organization’s and user’s goals. With this, you weed out a ton of data that are not relevant. Remember that, only 20% of data are usable data and by focusing on the question or problem that you want to solve, you can further segregate your data and get the right insights as a result.
What web analytics usually does is create a data-driven environment for your business. After web analytics, you are left with data on whether you have achieved or failed your goals. This KPI can then be focused on data-driven facts and then you can find various means and methods to improve the particular KPI. Suppose you have a very informative content, however, your web analytics show that this content is not being accessed by your traffic. Web Analytics lets you try out different user paths or engagement analysis to find the perfect place for your content so that you get the maximum engagement that you deserve.
Remember that Web Analytics is more than just a traffic report. With data on the just number of visits, top, and last page views you are not providing any analytics. Just web data. Remember that having 10 million visits has nothing to do with success. Conversion is the key and finding the optimal path to converting visitors into your sales funnel should be the objective of your web analytics analysis.
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Audience behavior is always changing. Remember to not take web data at a certain point in time. The best web analytic practices capture data across sessions thus providing a rich and complex web behavior of your audience. This allows you to measure your website as it matures as well as the number of visitors, especially returning visitors.
An online presence is just an online presence if you are not doing anything with the data that your website collects. A proper web analytics uses this data to drive your marketing strategy enabling you to adopt a data-driven approach to all your decisions in the future.