Digital marketing and the concept that people are afraid of the unfamiliar and may absorb false information related to digital marketing, and shun it. Yet digital strategies are an important element of any company’s marketing armor, and knowing fact from fiction is essential to use these to maximum effect
Here are six of the most common digital marketing misconceptions, and the truths behind them.
- Digital marketing is only for big companies
Naturally, a large company will have more cash to spend on its marketing than a smaller one, but even a fledgling business with limited spending power can benefit from implementing a digital strategy. Digital marketing offers a good return on investment and can help businesses grow, so firms of every size and financial status should make it a priority.
- You can’t measure the impact of digital marketing
Some businesses are put off digital marketing, as they think it would be too difficult to measure the results. This is far from the truth, and even if you don’t possess the know-how to analyses your online campaigns, a digital strategy agency would easily be able to achieve this for you.
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- Quantity is better than quality
You’d be right in thinking that the more often you post content online, the more this is viewed by search engines, but it boils down to what you post, rather than how often you post. The search engine gives more importance to quality content.
- Post on all social media platforms
There’s no doubt that social media can be a boon to your digital strategy campaign, but its effectiveness is largely based on how you use it. Posting on every platform going won’t necessarily bring you the results you crave. It’s much more preferable to take a targeted approach where social media is concerned, and concentrate on the platforms your audiences frequent most often. For instance, if you are a business Instagram is the best platform to reach the target audience. There are 25 million businesses here and this number is increasing day by day. If you want to leverage this platform then buy real Instagram followers with views because it matters a lot for successful digital marketing strategy when you get more eyeballs on your content.
- Traditional marketing is dead
It’s not hard to see why many businesses may prioritize digital marketing methods nowadays, and the benefits are certainly profound. That’s not to say, however, that there’s no longer a place for more traditional approaches. In some cases, you could maximize your return on investment by using a combination of both traditional and digital strategies.
- Only interesting industries succeed with digital marketing
If your industry or product is what could be considered unglamorous or somewhat dry, you may think using digital strategies would be a waste of time. This couldn’t be further from the truth. Whether you sell nuts and bolts, insurance, there are bound to be people requiring information about your products, whether it’s how to use them or related topics of interest.