While paid advertisements on social media can be very effective, it can also be quite expensive so you need to be able to generate a steady volume of social media traffic to your website. To be able to do this, you need to have a very large and vibrant presence on social media of your choice. This can only happen when you can engage users and build enduring relationships, and by being available to nurture potential buyers through the purchasing process. Some vital steps that can give results instantaneously:
Post-High-Impact Visuals to Inspire Audiences
Potential customers like to see images and videos before making a purchase decision so businesses who want to generate a large amount of traffic to their websites through social media should not ignore this opportunity. According to https://www.wordstream.com, 87% of online businesses use videos, and as many as 64% of consumers purchase products after watching branded social videos! When you consider that 95 million videos are uploaded daily just on Instagram, the level of competition can be pretty intense so you need to use very high-quality photos and videos that can engage customers.
Make Content Sharing Easy
As an increasing number of people access social media on their mobile phones, the content you post must be easily readable even on the small screens. The very heavy use of social media on mobile phones is also a good opportunity for getting your website contents shared across more people, however, for this to happen, you must ensure that not only is your website mobile optimized but also the sharing buttons are displayed prominently throughout the pages. You do need to keep in mind the social media sharing button should not be distracting or obtrusive to spoil the user experience. You can use heat map plugins to find out which part of the blog content is being shared the most so that you can place the sharing buttons accordingly.
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Publish Consistently When Followers Are Most Active
The secret of increasing the number of your followers and their rate of engagement is the consistency of posting content. By following a consistent schedule, you become more predictable to your followers and the chances of being seen as an increase as do real Instagram likes. It is also very important that you post content at the times when your target audiences are most active as otherwise, your posts may never be seen by them, and you lose out big time on traffic generation. The frequency of your posts and the best time for posting can be arrived at by experimenting. Since it can vary quite a lot according to the network, you should use a content scheduling tool that can make your life simpler. Monitoring your competitor activity is also a very effective way to find out the best times to post.
To drive traffic from social media to your website consistently from social media, you have to ensure that you consistently build the number of followers and elevate their level of engagement. Essentially, the role of social media should be to educate and entertain prospective customers for building brand awareness and loyalty and convert that into an actual transaction on the website.