The use of fun, catchy product videos is a proven effective sales method and according to SupplyGem, It has now become a mainstream marketing strategy. However, its benefits for E-Commerce sites are still understated.
Though you see many product commercials on TV and the internet, it’s uncommon for E-Commerce sites to spread videos of their products. This is because video marketing is still viewed as TV commercial domain, not E-Commerce domain.
Now that consumers are shifting to online shopping, you should take advantage of video marketing in promoting your brand. When done right, product videos can effectively boost sales and increase customer retention.
The key to effective video marketing is to create videos that your customers will find helpful or interesting. No one would like to watch a product video that doesn’t give anything valuable to them. If you want to create the right video, then you have to learn first what your customers like to know about your products. You can start by knowing the types of videos and what or where you can use them for.
Types of Videos and How They Can Help With Your Business
- Introductory Videos
The purpose of introductory videos is to let customers know about what your business or brand is all about. This type of video introduces your company, what you do, and how you can help them.
Catchy introductions work better at creating impact and spreading brand awareness. Introductory videos are best placed on your website’s About Us page and Homepage, where site visitors expect to learn about your brand.
Explainer videos focus on explaining what you do to serve your customers. This type of video should explain your business ideas and workflow in a quick yet comprehensive manner.
You can create different explainer videos for different areas of your business. This strategy works better for service providers rather than product sellers.
Product Features and Demos
Product features and demos focus on showing customers how your products can help them. For businesses that manufacture or sell home products and gadgets, creating product demos is a must.
Customers are more likely to buy your products if they know how easy it is to use them. If you explain the benefits and features of your products, it will help deepen brand recognition.
Product demos should be included on your site’s product pages. Creating separate landing pages for the demos will also allow you to share them via social media and other channels.
Tutorials and How-to’s
Customers don’t usually have the time to go through pages of product manuals to learn how things work. If you create tutorials and how-to videos for them, it’ll show that you care for them and they’ll like your brand even more.
How-to videos can be about anything. You can produce videos on how to clean the product, how to fix common problems, or how to replace parts. These videos can be featured on your site’s technical support page or a product page. Hardware and appliance suppliers will benefit more from this strategy.
Reviews and Testimonials
This type of video marketing involves the endorsement of your products by a third-party (past customers or field critics). Reviews focus on an honest evaluation of your product’s performance. It is best for products that are used for their material and functional performances, like sports gears and home appliances.
Testimonials, on the other hand, focus on proving that your products really work. It is best for products that are used for their effects on the user, like skincare products and health supplements.
This process can be tricky, but if it turns out well, it’ll help increase your product sales. You should feature these videos on your site’s dedicated testimonials page and product pages.
Comparison videos show and compare the features of two or more different products. The goal of this type of video marketing is to demonstrate how your product is better than those of your competitors. This is a bold move to make, but if your product has what it takes, then it’s worth comparing with other brands.
You can also use comparison videos for your own products. If you compare products within your brand, it’ll help customers decide which model suits them better. Many websites are now doing this, particularly gadget and appliance stores.
Whenever appropriate, you can produce as many product videos as necessary. Video marketing has just started to take root in E-Commerce, but it’s undeniably effective in driving sales. If you are eager to secure your business’ future, video marketing can help you beat the competition.
Guide To Promote Oneself As An Interior Designer
Every year, thousands of students take admission in many reputed institutes for the course of interior designing. The breeding interior designers get to learn about the fundamentals and various aspects of interior designing in such fields. Each of them has a different taste of designing and planning the decor of a room. The laymen, mostly hire those companies or interior designers who are extremely popular and are known by all. To become popular in this field, one has to promote his or her ideas extensively.
Given below are some of the ways by which one can promote himself or herself as an interior designer:
1. Make an attractive portfolio
The portfolio should consist of all the ideas, style and taste, which you use in your projects. The portfolio should not be monotonous and should reflect variety. It should consist of all the project, be it of a small-scale or large scale that has yourself instead. If possible, college projects can also be added. It is always advised to prepare the portfolio all by yourself instead of hitting someone else for the task. , will make the portfolio more genuine and attractive. This isn’t enough. You also have to make it visible to the entire world so that people would come to know about your talents and works. Try registering it in different portals, online and offline sites. This is the first step to market oneself as an expert interior designer.
Those days are gone when advertising or interacting with the clients was done through emails and phone calls. The world has digitalised a lot and the most effective platforms of marketing anything are the social media networks. Try to make a page on Instagram, Facebook, Pinterest and Twitter. Try to add all the detailing of your work in those pages starting from some of the sample works to different ideas which have been used in the projects, etc. An interior designer can make it more interactive by sticking to a particular theme or collection for a certain number of posts. The theme based posts act as a brownie point. It will help to attract a lot of clients and suggestions which would help you improve your projects.
3. Pitch and network
Networking is critical for an interior designer to market his ideas in the industry. Try to connect with as many people as possible who are engaged in the same field. This will help to you get different kind of ideas which you can apply in your work. Try to attend most of the design conferences, product launches, exhibitions, workshops, etc. which take place in the city. This will also help you to know about the trend which is followed nowadays or which is being liked by people more. Networking also helps to bring more amount of clients.
You can also organise several types of events which can showcase your ideas and where several students and designers can participate. Always remember that other’s work will still help you to learn something new. Experts say that pitching is very important in the field of interior designing. In this, you need to put forward your ideas or sample models and call several clients who might be interested.
4. Get featured in sites
Try to get yourself featured in some of the popular journals and magazines. It not as difficult as you might think of it. There are many sites, journals and influencers who look for such people who would want to market any their product through them. Try to make use of their advertising skills and promote your ideas and skills. It also helps to increase your popularity in the digital world which is very important in this tech-savvy world. Whatever happens, make your promotions exciting and interactive; it should never be monotonous. Get yourself engaged in all the competitions and functions to increase your popularity. People might turn up all by themselves to promote you.
5. Collaborate with companies
Another way of marketing or developing ideas is collaboration. You can get to work with other people who would also help you to know new things and get new ideas. You can also become a member of a particular project. You can also collaborate with several designer portals which are quite popular in the industry today. Try to be active on these sites of the time.
These were some of the ways which one can promote his skills and ideas to garner more number of clients. But one thing which you should keep in mind is that you should still be good at your work. All these ways will fail if you are not up to the mark. The initial thing which you should do is that try to be a good designer first and simultaneously work on these strategies.
Top 5 Watch Shopping Sites You Can Use to Buy Best Watches
Although it is quite natural not to be spoiled for choice among so many watch companies offering new models, price tags, sizes, materials, techniques, and features in a wide range of watches, the buying watches can be a bit confusing for first-time buyers.
We provide a guide to buying watches for beginners in shopping and presents a practical overview of the five main features of a good watch so that buyers know what they should look for in a timepiece quality.
Some new developments in the watch industry
Doing research on the current watch industry and discovering available brands and corresponding price tags for the models you prefer is a smart way to start your watch buying plan.
Changing trends, new materials, the latest watch styles, and celebrity choices for luxury designer watches are all decisive factors for most buyers who want to make an informed choice on their quality watch purchases.
You can also read Zenith Watches Review if you are a zenith watch fan.
Characteristics of a good watch
Personal shopping experts recommend that first-time buyers of branded watches seek out the best combination in terms of determining the quality of the watch, namely budget, aesthetics, materials, shape, and lifestyle.
Although it is quite natural not to be spoiled for choice among so many watch companies offering new models, price tags, sizes, materials, techniques, and features in a wide range of watches, watches, and purchase can be a bit confusing for first-time buyers.
Custom shopping experts recommend that first-time brand-name buyers look for the best combination to determine the quality of the watch – its budget, aesthetics, materials, shape, and lifestyle.
Here we discuss Top 5 watch shopping sites.
How could we discuss online watch purchases without mentioning Amazon.com? We can not only find just about anything on Amazon, but also a great selection of incredible watches, including many brands and prices. Not only is the selection of watches almost endless, but Amazon greatly facilitates the search for watches. You just need to go to the amazon.com
Jomashop.com is an excellent online retailer website. You can find, on this site, many fabulous fashion items such as jewelry, handbags, and sunglasses and of course watches. With a distribution center based in New York, you can count on easy international shipping. The selection of watches on Jomashop is quite impressive, as are the discounts they offer on their watches. They have a wide range of watches.
Do not pretend we do not know and love Ebay.com! Go directly to the Watches category, select the brands and styles you like and get ready to see countless options on your screen.
http://www.watchshopping.com/ is really a nice place to discover when you want to buy a watch. They present more than 60 brands of watches that you can shop by color, brand, style, etc., which allows you to reduce your options and meet your specific requirements easily. They offer a great variety of styles, from classic to super funky.
Created in the mid-’90s, Bob’s Watches decided to do something different: create a website where customers can not only buy but also sell and trade used Rolex watches. For over three years, Bob’s Watches has been one of the largest watch resale sites in the United States.
There are various advantages to buying watches online from different sites compared to buying in a traditional store, but there are also disadvantages and things to consider when buying a watch online. The main advantages are the price, the range, and the ease.
First, you can find an online watch for any budget, whether it’s a $ 2,000 prestige watch or a $ 2 children’s watch that you can find online. The Internet lies in the fact that it is a global market, and you can browse watches from all over the world.
Second, since the range of watches available online is virtually limitless, you can find all types and styles of any material imaginable. From luxury watches in precious metals like gold, silver, and platinum to cheap plastic watches, you can buy it online. You can use shopping apps too.
Third, the ease and convenience of buying watches over the Internet are one of the main advantages of a traditional store. You can buy a watch online from the comfort of your home in one click and have it delivered to your door.
You must consider the shipping when buying a watch on online websites. Unlike a traditional store, you will have to wait for a while before receiving it after buying it online. You will also have to pay the shipping costs when shopping for watches online, but this cost should be relatively inexpensive, especially with the size and weight of the watches that are quite small.
One of the major drawbacks of buying watches online sites is that you cannot physically see and touch the product before you buy it. This means that you have to be extremely careful when selecting your watch online, knowing exactly what you want and what you have bought.
Easy Methods for Boosting Social Media Traffic to Your Website without Any Wait Period
While paid advertisements on social media can be very effective, it can also be quite expensive so you need to be able to generate a steady volume of social media traffic to your website. To be able to do this, you need to have a very large and vibrant presence on social media of your choice. This can only happen when you can engage users and build enduring relationships, and by being available to nurture potential buyers through the purchasing process. Some vital steps that can give results instantaneously:
Post-High-Impact Visuals to Inspire Audiences
Potential customers like to see images and videos before making a purchase decision so businesses who want to generate a large amount of traffic to their websites through social media should not ignore this opportunity. According to https://www.wordstream.com, 87% of online businesses use videos, and as many as 64% of consumers purchase products after watching branded social videos! When you consider that 95 million videos are uploaded daily just on Instagram, the level of competition can be pretty intense so you need to use very high-quality photos and videos that can engage customers.
Make Content Sharing Easy
As an increasing number of people access social media on their mobile phones, the content you post must be easily readable even on the small screens. The very heavy use of social media on mobile phones is also a good opportunity for getting your website contents shared across more people, however, for this to happen, you must ensure that not only is your website mobile optimized but also the sharing buttons are displayed prominently throughout the pages. You do need to keep in mind the social media sharing button should not be distracting or obtrusive to spoil the user experience. You can use heat map plugins to find out which part of the blog content is being shared the most so that you can place the sharing buttons accordingly.
Must Read: How to Get Instagram Followers in Bulk?
Publish Consistently When Followers Are Most Active
The secret of increasing the number of your followers and their rate of engagement is the consistency of posting content. By following a consistent schedule, you become more predictable to your followers and the chances of being seen as an increase as do real Instagram likes. It is also very important that you post content at the times when your target audiences are most active as otherwise, your posts may never be seen by them, and you lose out big time on traffic generation. The frequency of your posts and the best time for posting can be arrived at by experimenting. Since it can vary quite a lot according to the network, you should use a content scheduling tool that can make your life simpler. Monitoring your competitor activity is also a very effective way to find out the best times to post.
To drive traffic from social media to your website consistently from social media, you have to ensure that you consistently build the number of followers and elevate their level of engagement. Essentially, the role of social media should be to educate and entertain prospective customers for building brand awareness and loyalty and convert that into an actual transaction on the website.
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